The co-founder and content director of Youniversal, Ximena Díazexplains in this Webinar the trends, signs of the future and their importance in marketing.
Faced with countless industries that are constantly competing to see who will be the creditor of consumer confidence, companies must carry out certain initiatives that allow them to position themselves effectively in the market, where they can find particular support through specialized organizations. that can provide them with the necessary knowledge to excel.
The world of business and marketing are constantly changing, where even the panorama of the industry (in its different aspects) could change completely in just a couple of days, encouraging all those who work in the sector to address and be part of the trends that will position your agency, brand or business directly in the eyes of the market.
An example of this can be found with the evolution of technologies and the adoption of digitization, which today is shown as indispensable in the daily life of more than half the planet, a reality to which thousands of companies that today proclaim themselves As leaders, they chose to integrate in order to place themselves in the sights of digital consumers and enjoy its benefits, all because they knew how to address a trend effectively.
Ximena Díaz Alarcón, co-founder and director of content at Youniversal, is a specialist in brand marketing, market research, trends, innovation and strategic planning. with more than 20 years of professional experience in the design and management of projects for leading global brands.
This has allowed him to develop a broad knowledge and vision of the panorama of vital importance to enable the Youniversal consulting firm to find social, cultural and consumer trends, allowing it to work with people and brands in context.
Then, Ximena Diaz from Youniversal shows you more about these signs of the future that can be exploited by brands by joining the trends and their consumption opportunities.