The one that has been involved in the last few hours on social networks for fear that Shein may stop selling in Europe is a bit reminiscent of the WhatsApp chain that, from time to time, users of the platform make a ruckus warning that those responsible want make it pay. Similarly, the Chinese firm of fast fashion it became a trending topic for a hoax spread, mainly, on Twitter and TikTok about the closure of this ecommerce giant.
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Its low-priced products and variety of sizes, added to an aggressive affiliate marketing campaign, have led Shein to become, in recent years, the maximum expression of fast fashion. In fact, the Chinese online firm is already worth more than Inditex and H&M combined.
However, don’t panic if you woke up today and, scrolling, you’ve found messages like “if they close Shein, give me something” or “how do they want to remove Shein in Europe?”. There is no official source to confirm this news..
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On the contrary, it seems to be a hoax caused by the content of the green pact of the European Union, which aims to make clothes more sustainable, have a longer life cycle and, ultimately, be more respectful of the environment.
So, although it is true that the EU is working on a more sustainable model for the fashion sector with the Action Plan for a Circular Economy, has not specified as part of it that Shein cannot sell in Europe.
Photos | @sofia_suescun
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The news
Shein fans are worried that the Chinese firm will stop selling in Europe: this is all that is known
was originally published in
trends
by Maria Yuste.