Shang-Chi and The Legend of the Ten Rings will be released soon and the money it could raise could be too low for a Marvel Studios movie.
Before the pandemic, the Marvel Studios Cinematic Universe It was at its best, as in 2019 they raised an exaggerated amount of money with films like Captain Marvel (1,128 million), Avengers: Endgame (2,797 million) and Spider-Man: Far From Home (1,131 million). But now in 2021, they are facing a very different situation and Shang-chi Could disappoint at box office.
Black widow has been surprised by its low collection, since for now it only has 361 million dollars, but The Suicide Squad it is still on an even worse path, having only raised 80 million. Therefore, the superhero genre has entered a dangerous phase. Since they are very expensive films that had always been profitable and are now failing. While Warner Bros. / DC Comics will release its next film in 2022, in just a few weeks will arrive the new Marvel Studios that is Shang-Chi and the legend of the ten rings.
This film faces a number of very significant disadvantages that can affect the box office.
To begin with the character of Shang-chi is very little known, like The Eternals, but nevertheless for this movie they have hired Hollywood superstars like Angelina Jolie, Salma Hayek, Richard Madden Y Kit haringtonHowever, to present the first Asian superhero they have hired Simu li, that his best works are in series like Kim’s Convenience, Yappie Y Revenge: Origins. Also, there was some controversy in Asia because it is Chinese-Canadian. So losing that market would be catastrophic.
Some analysts have predicted how much money it could raise Shang-Chi and the legend of the ten rings in his first weekend in the United States and it is a figure that varies between 35 and 55 million dollars. Ending its journey through theaters at about $ 100 to $ 165 million. This could put the figure below the worst Marvel Studios movie it’s about. The incredible Hulk (2008). Bruce Banner’s first intervention at the UCM yielded very low figures as he raised $ 55 million in his first weekend and finished with $ 264 million worldwide.
Shang-Chi and the legend of the ten rings premieres on September 3, 2021 and only fans of Marvel studios flocking to save the movie. Something that for now does not seem to happen, since it is generating very little interest. Luckily, he has the advantage over Black widow that it will not have a simultaneous premiere on the platform Disney Plus.