7-Eleven has decided to enter the delivery market in the United States, showing a new effort to grow their business.
Small retail stores have managed to win over consumers around the world on numerous occasions, thanks to the fact that they have within their spaces some products that satisfy different needs, mainly in terms of food; among them, there are some that manage to stand out above others in Mexico and the world thanks to their number of branches.
Data of Statistical show that the stores Oxxo they came to represent 19,558 branches around the planet at the end of 2020, having a main presence in Mexico, while 7-Elevenhas approximately 2 thousand of these in the country, but if we take into account their stores around the worldthe brand has approximately 153 thousand branches.
Despite showing a clear difference in terms of the number of branches, this type of store has something in common, its presence is merely physical, a fact that could have been a weakness during the pandemic with the decrease in social mobility and the increase in online purchases and sales, a situation to which 7-Eleven He does not plan to return, at least in the United States.
According to local media information, the Retail e-commerce grew by approximately 27.6 percent globally in 2020thus boosting the income of companies that were providing e-commerce services, delivery, and other areas related to the world of online sales, thus achieving that some brands chose to adopt this type of commerce, among them, 7-Eleven.
7-Eleven has announced the creation of a new delivery servicewhich can be requested thanks to a subscription monthly called 7NOW Gold Pass, which will allow you to receive the food or products that are required from the branch to the comfort of your home and that has a cost of $5.95 dollars per month, being a standard delivery service that will allow you to receive your products in approximately 30 minutes, as well as brings some benefits as rewards. According to Raghu Mahadevan Senior Vice President and Chief Digital Officer at 7-Eleven:
“Our 7NOW Gold Pass subscription delivery service takes convenience to a whole new level, giving our customers the ability to order what they want, when they want it, and now as often as they want without an additional delivery fee. Whether our customers are ordering their favorite snacks and beverages for a fun night out with friends and family, or keeping their home stocked with everyday essentials, they can have it all with 7NOW Gold Pass service.”
At the moment this subscription is only available in the United States, but it has already proven to be well received by its respective clients, so it could reach the rest of the countries in a few years.
The pandemic markedly boosted the growth of digital serviceswhere almost all companies have a good opportunity to grow their investments, if they choose to carry out the appropriate marketing strategies.
The embrace the digital world to integrate our business can make us scale immensely, as Tul demonstrated, who launched their company services in 2020, in the midst of the economic crisis due to the pandemic, but with their digital offer, they are managing to become the next Latin American unicorn, by offering a solution to a market traditional I hadn’t explored the sales digitalproviding solutions to those in the tlapalero and hardware sector through its app.
the world of online sales will continue to growoffering brands a good opportunity to improve their income if they opt for develop solutions digital.
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