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The stationery category is one of the most valuable today, due to its adaptation to providing support in solutions.
Scribe is also an example of how to consolidate categories with years without changes, such as cheap notebooks.
The use of notebooks remains indispensable in educational, professional and leisure activities.
An illustrated notebook with churros has been Scribe’s latest success in design, revaluing the forgotten category of low-cost notebooks, which have become essential for all kinds of activities, from educational to leisure and professional.
The action implemented by Scribe reminds us how important a design is in a product and how through a simple illustration it is possible to animate an entire consumer category.
With this in mind, a very important resource becomes clear and it is the interaction of a brand in the identification with the consumer, especially when the power it has through design is defined and how simple graphic elements are successes without waste.
churro notebook
Scribe is one of the leading brands in the sale of stationery and in notebooks it has become a key space in retail, thanks to lines such as cheap notebooks, where it surprised with a unique illustration: churros.
The creative idea has made this product one of the most interesting in the category of notebooks and the most important thing is that it has managed to innovate in graphic resources, betting on images that reflect traditional and habitual elements.
With this in mind, a very important resource becomes clear and it is the one that has to do with the way in which brands are developing tasks today, in order to revalue their products, especially when they are found in traditional categories, where it is not usual to discover changes.
I bought two notebooks… one for the office earrings and another to use as a watering log for the plants. One of churros and another of plants. It was the closest thing I found 😉… pic.twitter.com/3E7rNGkOmG
– Mariguanillo 🚫🦔 (@Mariguanillo) January 13, 2022
Does anyone want a notebook of churros? pic.twitter.com/HHEvJEhOhD
— Mow (@SritaMow) August 22, 2021
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