- A school wanted to renew its image and, as part of the change, decided to design a new logo that would identify it.
- However, he used Nazi symbology (or very Nazi-like), in a community where there had already been problems with demonstrations with such iconography.
- The result: parents complained and the school had to back down and apologize.
The rebranding o Rebranding is the process of changing the image of a company or product.
The idea is that the new image attracts current or potential consumers more.
It is a strategy of marketing that implies the modification of the logo, the name, the symbols or everything at the same time, with the aim of giving a new identity to the business.
A rebranding Well done, it is not a cheap process, because it must be carried out with great care and by professionals.
To be successful, a rebranding You need a previous market research that analyzes the target customers.
School changes the logo and there is a scandal
A school in the state of Georgia, in the United States, wanted to renew the image of the institution and, as part of the process, decided to change the logo that identifies it.
But there was a problem: the “eagle in flight” that they chose as the central image of the rebranding bears a strong resemblance (it is almost the same) as one of Adolf Hitler’s favorite symbols.
Given this, the parents reacted and those responsible for the Cobb County School District, on which the Elementary School depends Eastsidedecided to change it.
Although the district explained that the eagle design was based on United States military symbols, they decided to change it due to the complaint of parents for whom it was clear that it resembled the Nazi eagle shield.
To make matters worse, a detail: across the street from the school there is a synagogue.
In the same school district there were other demonstrations related to Nazism recently: swastikas were painted in two high schools and students were caught sharing Nazi symbols, according to the report. Atlanta Journal-Constitution.
The district said in a statement: “We understand and fully agree that the similarities to Nazi symbolism are unacceptable.”
“While this design was based on the eagle wings of the United States Army, input from stakeholders has been and continues to be important to our schools,” the text adds.
The Atlanta Jewish-American Committee said “it is troubling that no one in Cobb County Schools recognizes why the logo would be problematic, especially for a school located across the street from a synagogue.”
The group also noted that this It is not the first controversy over Nazi iconography in the school district.
Last year, graffiti depicting swastikas were found at two of the district’s high schools during Jewish holidays, and earlier this year, other students were disciplined for sharing anti-Semitic images on their social media.
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