Sanborns eau de cologne is close to celebrating 100 years in the market

Sanborns eau de cologne is close to celebrating 100 years in the market

But its aroma of orange blossom goes beyond its uses: its aroma evokes specific moments or people for more than one of its users, or that is what can be seen on Sanborns’ social networks: “I remember when my mother put us after the bath. I loved her, ”wrote one user. “Her unmistakable scent of her, my grandmother forever,” wrote another.

Carlos Gómez, director of the marketing school of the Banking and Commercial School (EBC), comments that for companies, in this case Sanborns, it is important to have such an iconic product that manages to be part of the daily life of people beyond to offer a product. “Products like this took part in the lives of an entire generation, becoming part of their experiences, memories, joys, and turned it into a product that identifies consumers with their dynamics of life,” he says.

However, the specialist believes that replicating a product remaining on store shelves for 100 years is a very difficult achievement to replicate. Although it seems that the Agua de Colonia Sanborns has remained related to the generations of adults, although the youngest are not oblivious to its existence.

The reality is that the fragrance has had changes, to begin with, the formula has gone beyond orange blossoms and the variety of scents has been extended to other presentations, such as the aroma of oak and agave. The packaging has also undergone changes, although it maintains its green lid and the orange flowers on the front label.