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In commemorating International Women’s Day, it is important to take notes on the changes that are in favor of women, their recognition and equality.
As is to be expected in the face of these phenomena, studies such as one commissioned by Konfío show how important it is to leave stigmas.
The recognition of the role of women in professional and business areas provides new opportunities for growth in the market.
A study revealed that the sales of women’s businesses with access to credit grew significantly and the indicator allows us to understand how important it is to add organizations or entities to equitable practices that break old gender stigmas.
This is so important that progress has not only been made in business, with women in charge of organizations, but also in professional matters, with women joining trends where old negative practices are broken.
In countries like Poland, measured the importance of celebrating International Women’s Day and for this 2022 that passed, 69 percent of them said they celebrated it.
Sales of women grow
The sales of women’s companies grew by 41 percent, this was warned by a Kongfío study where through algorithms it was realized that gender biases can be eliminated when making loans.
“Two years after the application, the sales growth of Konfío clients was 19.4 percent higher than that of companies that were turned down for a loan, and the average sales growth rate was a 10.6 percent higher during the same period”, cites the summary of the research that Konfío commissioned from IDB Invest.
Based on the study, it was discovered that this increase in sales for 42 percent of women was the highest in two years compared to similar companies, which are owned by women who made loan applications and were rejected, so this The largest number of women benefited achieved an average growth of 15.2 percent.
After presenting this study, one of the conclusions of the research is that the equitable delivery of credit allows business growth to be taken advantage of without having to be enslaved to bank returns, so the benefit is mutual.
The data disclosed in this study reveals a very interesting element in marketing and that is that it is not only about demonstrating the bias in access to credit by women entrepreneurs, it is also revealed in studies such as PMI, the Current status of professionals in the labor market.
“The gender gap in employment is even starker in the field of project management, where male managers outnumber female project managers by a ratio of three to one. In technology-related sectors like telecommunications or IT, we’re close to an eight to two ratio. While this glaring disparity has immediate negative implications for project teams, it may also be the key to resolving an ongoing crisis for organizations,” explains Carolina Latorre, Youth Academic and Social Impact Regional Lead at PMI.
These two referents account for a very important element in the market and it is the one that has to do with the way in which organizations are joining in changing the parameters that did not allow women to leave imposed patterns.
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