The web3.0 has been growing for several years with developments that have consolidated technology such as ChatGPT, with great popularity. In terms of public relations, it is important to know the new tasks that are being implemented, such as the adoption of language used by developments such as the innovation of Open AI.
In a study of Exponential Viewthe platform estimated that ChatGPT is the digital novelty that has taken less time to reach a million users, because while well-known services such as Netflix either Airbnb It took 1,278 and 730 days, respectively, to reach the figure, to develop Open AI it only took five days. This range of adoption gives us an idea of the influence that this bot and what tasks it has motivated in the public relations of the companies.
Talk about new tasks in public relations with the arrival of ChatGPT in brand communication activities, has led to Juan MoreraManaging Director of Browniesa clothing brand aimed at adolescents, to recognize that it is a novelty for which there is a long way to go to exploit, since brands of its business caliber, exacerbate, barely reach the domain of technology Web 1.0.
“Beyond public relations, we have a team dedicated to understanding these types of tools and they are things that we are considering. I think that each time we dare more as a company to be different and communicate in different ways, we are considering all these types of new technologies” , Explain Clara ContrerasPapa Director at Sabritas Mexico, coinciding with the signing of apparelin which although it is not yet fully executed, its implementation is being experienced.
A shortcoming behind the adoption of this type of technology is the lack of trained talent to operate it. When the study was carried out “The 2023 State of IT”26 percent of companies in North America acknowledged that there was a shortage of professionals in ITEMas well as skills to operate the new developments in the market.
“New technologies are considered means to develop the full potential of students, they are tools at the service of higher purposes to serve society where human dignity is respected; it is a tool that can promote the intellectual creativity of our students”, explains the Doctor Luis Arriaga ValenzuelaRector of the Ibeoamerican University.
The appreciation of one of the main academic authorities in the country shows how important training in the new digital resources has become, since only in this way will the quota demanded and their operation be covered.
When he ran the “2022 Global Tech Trends Turvey”the main challenge that was identified in the lack of skills in the technology sector it was that 61 percent considered that it was the speed at which the technology industry was transforming.
“These types of tools open up countless possibilities, however, for them to be really useful they require the capacity of an experienced adviser who allows them to get the most out of them, since by themselves, if an organization depends too much on automation, paradoxically You can lose personalization and the human touch”, assumes Alan LuvianoPartner and Director of Operations of Ágora México.
There is a long way to go even with the adoption of chatbot of AI And although its popularity has exploded, learning to handle this technology professionally is a substantial challenge.