The National Football League (NFL) is the second most watched sport in Mexico, only after Liga MX.
At present, data from the NFL Mexico reveal that, in the country, there are approximately 45 million fans of the star sport in the United States.
In Mexico, according to data from Nielsen IBOPE, a total of 10.6 million fans tuned in to watch the Super Bowl, 2022 edition.
A month after the 57th edition of the Super Bowl takes place, in a great NFL show, Rihanna shared a small preview of what fans could expect on February 12 at State Farm Stadium in the city of Glendale, Arizona, home of the Arizona Cardinals.
Since September 2022, it was announced that the singer from Barbados would be in charge of the Super Bowl LVII show, an interesting bet if we consider what happened last year with the tribute that the NFL paid to the rap scene. In Mexico, according to data from Nielsen IBOPEa total of 10.6 million fans tuned in to watch the game.
In said edition, the match between the Cincinnati Bengals and the Los Angeles Rams, according to what was reported by the nbcthe audience grew up to 13 percent, bringing together a total of 112 million viewers worldwide.
Although we are talking about an extremely high number, the truth is that the NFL has not achieved its own record of 2015 when more than 114 million viewers saw the New England Patriots win the Vince Lombardi trophy.
Undoubtedly, what is clear is that, year after year, the fans for American Football are growing and, in fact, in Mexico it has become the second most watched sport after Liga MX. Data from the NFL Mexico detail that there are approximately 45 million fans of the star sport in the United States.
Rihanna thrills fans with Super Bowl 2023 trailer
The LVII edition of the great NFL event will apparently bring various surprises, but the most notable is the fact that, according to information published in AdAge, Some spots of advertising with a duration of 30 seconds have been paid in up to 7 million dollarswhich would be a new record for the broadcast of the final game of the NFL.
There is exactly one month left until the so-called “Super Bowl” takes place, one of the most anticipated events of the year, and, of course, Much of the NFL audience has Rihanna in mind, an artist who will be part of the already traditional halftime showwhich, this year, will be sponsored by Apple, being the replacement after Pepsi got off the boat.
Today, as a small sample of what will happen next February 12 at the Super Bowl, Rihanna shared a preview of the show that she will offer at the big NFL event.
As expected, through social networks, a large number of Internet users were present, sharing their reactions to the advance that the singer from Barbados showed.
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#SBLVII #AppleMusicHalftime pic.twitter.com/rfZgTrX103
—Rihanna (@rihanna) January 13, 2023
Rihanna will be my Wakanda forever
—Alessandra Ariane (@goddess3691) January 13, 2023
Shakira, Miley and now Rihanna! What week to be gay??? it almost gives me something
—Alejandro (@stevalejan1) January 13, 2023
Rihanna returns for the Super Bowl ?? I’m dying ??? pic.twitter.com/zH6YA5juVM
— Debora (@ Deeborah9) January 13, 2023
First Shakira and now RIHANNA IS BACK Did she feel like grabbing the shovel and the pens are coming back more divas?
—lamery (@marrie52267906) January 13, 2023
Undoubtedly, talking about the Super Bowl is talking about one of the most important events of the year and, as happened recently with the Soccer World Cup in Qatar, social networks are expected to play an important role in attracting the audience and, therefore, Of course, in terms of positioning.