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It is estimated that 97.9 percent of Internet users in Mexico consume streaming content.
In this sense, the popularity of Netflix continues to decline and yesterday, for the second time in 2022, it registered a significant loss of subscribers.
But the loss of quality in Netflix content has coincided with the rise of other platforms such as Amazon Prime or HBO Max, which have not stopped growing with their own productions and buying content from other producers, in this case Rick & Morty.
the streaming company Netflix, delete from your catalog Rick & Morty, one of the most watched animated series. In the announcements on the platform, a date is glimpsed for the seasons created by Dan Harmon and Justin Roiland to cease to be available.
This occurs shortly after the release of a television classic, I am Betty the Ugly onein the midst of a company crisis that was recently associated with microsoft for an ad-supported plan from 2023 and has made efforts to implement an extra charge for users who share their passwords.
However, as in the case of I am Betty the Ugly one and its arrival as speculation in the HBO catalogue, the 51 chapters that make up the series of Rick & Morty are in their entirety and have been for several weeks part of HBOMax.
The race for streaming
According to the report prepared by We Are Social and Hootsuite For the purpose of calculating the state of the Internet connection worldwide, it is estimated that 97.9 percent of Internet users in Mexico consume streaming content. These users spend an average of 1 hour and 26 minutes, every day, connected to these platforms; time that exceeds that dedicated to watching television (by 39.6 percent).
However, the change of catalog is one of the many movements that are taking place in the industry of the streaming. Well, as our graph of the day reflected, the popularity of Netflix continues to decline and yesterday, for the second time in 2022, it registered a significant loss of subscribers.
The truth is that its own netflix cHe commented at the time that he expected to lose 2 million subscribers in the second quarter of 2022, so the fact that they ended up being only 970,000 can be considered a small success for the company.
But the loss of quality in the contents of Netflix has coincided with the rise of other platforms such as Amazon-Prime either hbo maxwhich have not stopped growing with their own productions and buying content from other production companies.
Faced with the drop in subscriptions of Netflixthe American platform hbo max has increased the number of subscribers with new successful productions, in addition to expanding its catalog with legendary series from the history of television, such as The Sopranos either FRIENDS.
Lastly, the emergence of Disney+ has finished disputing a hearing Netflix. platform streaming of Disney It not only has the classics and novelties from the largest animation producer in the world, but also the entire Marvel catalog and other great hooks for the public.
How can we see, as HBO Max’se expands further and broadcasting becomes a more important part of the business of Warner Bros.
The serve has already performed well against the leader Netflix, stealing market share, catalog and increasing the number of subscribers. How did we mention it? Netflix lost 970,000 subscribers in the second quarter of 2022, and if HBO Max continues to grow membership in its second quarter, it will be on track to eventually overtake the service.
HBO Max will also release House of the Dragon, a Game of Thrones spin-off, in August. The original series remains the most-watched show in HBO history and the spinoff can potentially attract a massive audience.
August will also bring an influx of movies from A24, the production company behind HBO’s Euphoria.
However, it is not the only “new” service streaming which is arriving recently, as new subscriptions to Hulu, another streaming platform, have surpassed those of the flagship streaming platform of Disney, Disney+, in 18 of the last 24 months, and total new subscriptions to Hulu has surpassed those of Disney+ in each of the last six quarters, according to data from the subscriber measurement firm Antenna.
As we see, every day the struggle to win users and customers within the services of streaming it becomes more important. One of the factors that we cannot lose sight of is the taste that consumers generate for a certain product, which makes companies grow or lose in numbers.