Italian It is one of the motorcycle brands that are widely marketed in Mexico.
“The State of Content Marketing” is a study where we learned about the importance of promotional content.
Ricardo Salinas has become one of the most influential personalities in networks.
Maria Laura Medina is wife of Ricardo Salinas and one of the largest promoters of products sold by the Mexican businessman and a video where he advertises an Italika motorcycle proves it.
The case reminds us of a tremendously important point and it has to do with the way in which brands opt for collaboration in promotions with widely recognized names, generally in content that happens organically and most importantly, through actions that do not disappoint. , on the contrary, they warn us of how important it has become to reach the consumer through these points, as warned by the study “Youhe State of Content Marketing”, where we see that 90 percent of companies in the world have a marketing strategy content marketing.
Ricardo Salinas’ wife, María Laura Medina, promoted an Italika motorcycle that he drove without a helmet and the fact once again puts the couple of the Mexican billionaire in a promotional activity for the businesses of the owner of companies such as Elektra and TV Azteca.
It all happened at the famous Jalmolonga hacienda, owned by Ricardo Salinas and to which he regularly goes as a rest mansion. Inside the property we see Medina riding the Vitalia 150 model motorcycle, with the peculiarity that he is not wearing a helmet.
As part of the promotion, we see the woman approach Salinas to celebrate that she was able to control the motorized vehicle without wearing a helmet, as noted by Salinas’ followers, who criticized that in the video the woman did not use the protection measures that are even regulated to avoid fines.
Some users questioned him if he had also bought the helmet, to which he warned that it was already included, while others recognized that the promotion was correct, because it allowed them to discover options for cheap motorcycles.
“Those who criticize the Italika should be grateful that there are brands that sell motorcycles for all budgets and the man would be inconsistent if he does not use the products that he himself sells. I never saw Enzo Ferrari in something that wasn’t a Ferrari,” he explained. Fabian Alonso.
This promotion of products in the hands of owners of famous brands has led to the fact that Farmacias Similares in Mexico finds in Víctor González, son of the creator of this well-known chain of pharmacies, the biggest promoter of the brand.
Just look at the account TikTok of the famous businessman, where one of the videos starring González adds more than nine million views where he goes as an infiltrated cameraman, to learn details of the life of a young man, who after participating in rescue work in the 2017 earthquake, he suffered an accident that left him a quadriplegic.
Said testimonial starring the heir to Farmacias Similares gave the brand a unique promotion where he not only alluded to his position as president within the company retailalso delivered products for the young man’s recovery and symbolically so that he understood the support, a stuffed animal of the famous doctor Simi.
Personal brands are more relevant than ever in promoting the companies they own and reveal just how valuable the marketplace in which names are widely recognized has become.
Good morning Mexico…
Remembering the weekend at our Jalmolonga farm, I came across this video and I wanted to share it with you, because all men have the owner of our fortnights and we should show her off… I show you the always beautiful @MLMSalinas!!!
AND… pic.twitter.com/9EEaxy994R
– Don Ricardo Salinas Pliego (@RicardoBSalinas) June 6, 2023
@vicglezh A hero gets what he deserves @VictorGlez ♬ soft background music with piano string bells(1283463) – earbrojp
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