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In the midst of an intense discussion Ricardo Salinas Y Sabina Berman have maintained this week on social networks, the businessman ended up revealing the salary received by the then host of programs in Aztec What Shalala.
The statements that Salinas makes on social networks that end up in controversial publications within these platforms, has unleashed important activities that reveal to us how important it becomes in consumption, understanding the market and not only that, defining what is valuable when communicating in networks.
There are two currents within social networks, what works in communication and what ends up not being useful on these platforms. If we see an estimate made by SproutSocialon this platform we are warned about two important points, the recommendations given by respondents about what should and should not be published on networks and on the other, what great personalities such as Ricardo Salinas either Elon Musk they end up posting on their accounts Twitter.
Given these cases, an interesting resource to consider today is evident and it is the one that has to do with the opportunity with which personal brands have ended up as an example, in the network market.
There are interesting measurements that warn us that social networks, when it comes to billionaires, not only can you count the followers that men who amass great fortunes have on these platforms, it can also be measured by the wealth of the owners of these platforms.
We saw a very interesting case in this regard with the study “World’s Billionaires List: The Richest in 2022”where names such as Mark Zuckerberg, creator of Facebookwith a fortune of 67 thousand 300 million dollars; Zhang Yimingfounder of TikTokhas a fortune of $50 billion; Pavel Durov, the man behind Telegramhas a fortune of $15.1 billion Y jack dorsey of Twitter, six thousand 100 million dollars.
beyond the fortunes
Speaking of fortunes, the millions of pesos are also counted among TV personalities like Sabina Bermanwho received income for 10 million pesos, Just as Ricardo Salinas made it known, by revealing what the then conduct of programs in Azteca like Shalalá took away.
The statement made by Salinas reveals that beyond the rules that can be made about what is convenient and what is not to communicate on networks, what transcends in this medium is the brand opportunity that many personalities have established, the same when facing vulgar words and revealing data, as is the case with Salinas, or betting on more audacious creative resources, which have to do with the way in which brands stand out on the digital stage.
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