- Index hide1 studies like “Global Market Research 2022” have realized what type of survey is useful for marketers.2 The value of surveys is such that even social networks such as instagram have been adapted to their best implementation.3 Ricardo Salinas has established himself in Mexico as one of the most influential personalities in the market.
studies like “Global Market Research 2022” have realized what type of survey is useful for marketers.
Ricardo Salinas has established himself in Mexico as one of the most influential personalities in the market.
Ricardo Salinas demonstrated the goal that can be achieved surveyssimply by adding a question that distracts those who participate in these supposed exercises of measuring the facts.
“In 2021, about 20 percent of global spending on market research went to system surveys. CRM (customer satisfaction). During that same year, another 14 percent of this spending was absorbed by user experience survey services,” he explained. Statista when presenting the study “Global Market Research 2022”where he realizes how important certain measurement tools are for marketers.
The Ricardo Salinas experiment
Ricardo Salinas maintained that the surveys they are an instrument of manipulation and no longer follow objective schemes with questions such as yes or no.
“If we analyze it well, if there was only the ‘yes or no’ option, the no would win, by introducing a ‘distracting’ option we manipulate the result and the yes will win. Learn and don’t let people manipulate you!” Salinas explained.
The businessman’s sentence is an important reminder of the value that surveys have maintained and the challenge of being able to establish best practices in the market when they are implemented, with the launch of tools such as the surveys that were integrated WhatsAppwith a tool that turned on notifications when people vote on said gages, so you can easily keep up with the responses.
Surveys have become an important measurement tool but more than that, in a contact resource with the consumer, in schemes that have become crucial in the market.
This importance has been based on the technological capacity that brands have to understand the consumer and define, based on these activities, new interaction challenges between the brand and the consumer.
This makes consumer understanding tools a key resource when using interviews to understand and keep track of what they do and what they think.
Details have been imposed around the measurement tools that help us understand the market, especially in digital, where measurement becomes essential and brands make an interesting commitment to this means of communication.
On Instagram, for example, a channel was implemented in user accounts so that they could share information and surveys. with their followers, making these alternative media one more opportunity for communication.
“I am launching a channel to share news and updates on all the products and technology we are building in Meta. It will be the place where I share the news first,” he explained. mark zuckerberg so.
It is important to see the value that the media confers on brands that communicate through this medium and still do so strategically, that is, even implementing new media to facilitate this communication, where interaction is measured through responses that give meaning to brands in the way they communicate.
– Don Ricardo Salinas Pliego (@RicardoBSalinas) June 8, 2023