- Index hide
Ricardo Salinas is one of the most influential people in the Mexican market.
Twitter has become a highly influential means of making purchasing decisions.
The occurrence of Ricardo Salinas to make the “purchase” of a service through Twitter, highlights how important social media has become today.
This importance of the networks is due in large part to the ability of the brands, which make use of them, to be able to define actions based on what their consumer demands.
“According to one survey surveyed among social media marketers around the world in January 2023, both lead generation potential and potential audience reach were the top reasons marketers invested in new social media platforms , and 33 percent of those surveyed chose them,” he explained. Valentina Denchevaanalyst of Statista when presenting the previous study to subscribers of the platform.
Ricardo Salinas shopping on Twitter
Ricardo Salinas went shopping for Twitter and the businessman had the idea of hiring a cleaning service for his stadium located in Mazatlán, Sinaloa, known as El Kraken, however, it is not the first time that a man has the idea of turning a Twitter in store, as demonstrated Raul EscolanoAgency Director Hogarth.
The creative had the idea in 2016 of launching a campaign on social networks, which consisted of summoning various automotive agencies to convince him through Twitterwhy you should buy your new car with them.
The purchase occurrence since then demonstrated the interest that users of social networks have in turning this medium into a channel to make purchase decisions.
On that occasion, the manager ended up deciding on a van xtrail of nissanTherefore, this brand demonstrated that the work in social media marketing that it has achieved the ability to finalize the sale of a vehicle, thanks to the information and capacity of the administrator himself.
Twitteras we anticipate, it became a store for Ricardo Salinas and demonstrated the power of social networks not only as a means of communication, but also as a showcase to carry out product purchases.
“They are telling me that the Kraken stadium is very dirty, how much for a wash? But it has to be left before June 6,” the billionaire wrote on his Twitter account. Twitterwhere he recalled that he owns the Mazatlan FC.
The recruitment attempt was made at Sky Cleaners Guadalajara, a company that identifies itself as a firm dedicated to cleaning high-altitude, high-risk or difficult-to-access areas.
Although the service request was not answered by the brand, it became an opportunity for entrepreneurs to offer their services, as happened with Cesar Augusto, when he offered to sell kits for souvenirs at the opening of the stadium, which consist of a sunscreen, mosquito repellent and aloe vera, all with biodegradable elements and the possibility of being personalized.
In response to this offer from an entrepreneur, the businessman enthralled Adriana de la PuenteGeneral Director of Well-being, Communication and Integration of Grupo Salinas, so your purchase of a cleaning service in Twitter became an entrepreneurial opportunity for the owner of a firm of kits.
They are telling me that the stadium #Kraken it is very dirty, how much for a wash?, but it has to be left before June 6 @SkycleanersGDL. pic.twitter.com/Bg0YLpxfGj
– Don Ricardo Salinas Pliego (@RicardoBSalinas) May 31, 2023
At last @escolano he has his car!!!#buycarontwitter @Nissan_ESP @antamotornissan @TwitterSpain pic.twitter.com/dGkE9w2rnL
— Joaquin (@Joaquin_Vela) June 27, 2016