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In a study of Snap Inc. it was noted what motivated consumption in the world, especially within electronic commerce.
Belen Braun solanet, Marketing Manager for Notco in Mexico, it speaks of the need of consumers for conventional consumption trends.
Ricardo Salinas’ statement has become one of the many actions he undertakes as influencer in Twitter.
Ricardo Salinas shared an old thought that ensures, serves as rule to identify affordable products consumerthis under a very simple logic in consumption and that is that I can to buy.
Consumption is a practice that follows canons and trends, which define the most important activities within it, both with a concept shared by Ricardo Salinas, and with statements by the board of directors behind a brand of alternative to animal meat or a machine that H&M released.
The mixture of these three cases is based on the simplicity of consumption and how technology patents what a former businessman referred to by Ricardo Salinas thought about consumption.
The advice of Ricardo Salinas
Ricardo Salinas quoted a very simple thought from J. P. Morganbusinessman and banker from the United States, which to this day, at least its name as a brand, continues to be a benchmark in the market.
The manager reminded Morgan that if a consumer has to ask himself how much it costs, it is because he does not have to pay for it and logic is a concept that has simplicity as its base and element that today reminds us of how important it becomes to integrate the consumer into the market, especially with basic concepts, such as those that have to do with the way brands are integrated into the market.
LOL…
JP Morgan said that if you have to ask how much it costs… IT IS NOT ENOUGH!😂– Don Ricardo Salinas Pliego (@RicardoBSalinas) August 20, 2022
A simple rule, simple habits
We can see the consumer culture in electronic commerce and patent relevant tasks, both for consumers and the way they make decisions, as well as for the commercial body, which within this segment executes relevant decisions and thought of innovation both operationally and in form. strategic.
Belén Braun Solanet, Marketing Manager for Notco in Mexico, he has explained to this medium that in the face of trends such as vegetarian, in which his brand competes, the consumer is looking for alternatives to traditional methods of consumption and is now opting for options that represent the opposite of the standard in categories such as alternatives to animal meat, as food without animal cruelty, obviously because they are not original animal and nutrient sources that use unique technology to reach them, as a way of planting new products to the consumer and offering this change that they are looking for compared to the conventional .
Another way of alternating with traditional consumption has been seen in fashion, where brands like H&M implemented a peculiar strategy that leveraged technology to create a robot capable of breaking down used garments and turning them into new fabrics, ready to make new clothes.
These exercises that make use of technology to offer new consumption options are just a consequence of purchase logics based on affordability, as Ricardo Salinas puts it, in a post, where he recognizes the purchase logic.
There is a study by Snap Inc. where the firm finds what are the main reasons why consumers buy online worldwide and the common one is simplicity.
For 56 percent of those surveyed, it is because they can buy at any time of the day; 50 percent said it was more convenient than going to a brick-and-mortar store, and 49 percent said it’s because they find inventory even cheaper than brick-and-mortar stores.
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