Meridian is a well-known brand in the hair removal arena, but until now it had stood out more in the men’s segment. The Trimmer has been a sales success, but it proved something: 30% of purchases correspond to women. Now with the Plus version of the renowned razor, they seek to expand their audience and fully enter the female beauty technology market.
The new Trimmer Plus shaver maintains the characteristics of easy grip to adapt to each body, ease of cleaning and use under water, but also has a silent motor, led light and a fast charging platform.
Its appearance is similar to the original Trimmer, but it has new features such as: larger and faster silent motor than the previous one, of 6500 RPM and a fast charging platform (USB-C) to optimize user times. In addition to having included the cutting guide with 5 settings that include a close shave. Also an LED light that serves to illuminate even the smallest hair and the best thing is that it is available in 3 colors: Sage, Onyx and Blue Ocean. And remember: ceramic and painless. Easy to clean and fast.
It must not be forgotten that the Meridian trimmer has been recognized among the best razors in the world for confirming the high quality of this premium razor, which has led it to be chosen among the best in the world by Forbes, GQ, Rolling Stone, Men Health, Esquire, among other influential international publications.
With the goal of reaching 20,000 machines sold by the end of this year, until now its target audience was men between 25 and 35 years old, especially athletes, actors, dancers; however, the trend in all countries where it is marketed the trimmeris the strong interest that was born in the female public, young adults who see in this machine a 100% better alternative to traditional epilators, taking into account that Several studies confirm that 99.2% of them state that they shave some area of the body and throughout the year.
They arrived in Chile thanks to Escala Digital. “We are an SME that started our proposal to bring technological and disruptive brands, and we are very excited about the reception that Meridian has had in Chile. We are sure you will love the Trimmer Plus, since the traditional version has been a find for many. We want it not to be a luxury product, but to cover the needs for the taste and body of each person who uses it.”, assures Cristian Avilés, General Manager of Digital Scale.
Meridian, the entertaining and disruptive Premium Grooming Brand Enjoys Huge Success in the USexpects to launch more than 20 new products before the end of 2023.
Essential kit: the perfect complement
Shortly before Trimmer Plus, Meridian made another launch: the essential kit to transport the daily grooming routine.. Contains 5 pieces of tempered stainless steel that come in a cute travel bagwhich allows you to transport all items: nail clippers, nail cleaners, safety scissors, hair removal tweezers and ear cleaner.
As a perfect complement, as it comes in a travel bag, it is perfect for also transporting your Trimmer or Trimmer Plus machine along with its charger. All safe to accompany you on your next adventure. Have you tried these machines?