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“Rebelde”, produced by Televisa, is one of the most relevant telenovelas on broadcast television, which, almost 20 years later, continues to have a great impact on audiences.
As of today, according to a recent survey, more than 70 percent of Mexicans still watch open television content.
Data from a study reveal that the contents most viewed by Mexicans are newscasts, soap operas and movies.
In December of this year, the Foro Sol will receive the reunion of RBD, a fact that a large number of fans in Mexico, the United States and other countries have celebrated in a great way, showing that brand loyalty is one of the keys to its still successful.
Times have changed considerably since 2004, the year in which the Televisa soap opera “Rebelde” premiered, which catapulted one of the most relevant products on Mexican television that, in those years, still enjoyed high ratings. audience levels.
Today, although it is true that there is a large community that still watches television and its content, reality dictates that streaming has positioned itself among the main consumption habits, with Netflix being the leading platform to date with more than 230 million users registered on its platform.
Now, Mexico has always been one of the countries that consumes the most soap operas and, in general, the content of open television. A recent report from Federal Institute of Communications (IFT) mentions that, of 100 percent of those surveyed, 75 percent still consume open television channels.
According to said study, The contents most viewed by Mexicans are the news, soap operas and movies.
In this context, it is known that one of the main soap opera producers is Televisa, a company that, for decades, has been the main entertainment for Mexican viewers.
RBD fans in the United States dress up as “Rebelde” and thus hold a meeting
Originally released in 2004, “Rebelde” became a media phenomenon not only in terms of ratingbut as a product that, even, has consolidated a great fidelity on the part of the fans.
More than 20 years after the soap opera went on the air, the so-called “RBD phenomenon” continues to be one of the most interesting to analyze, since it has not only lost its audience millennialbut it has also won over an important part of consumers centennialsa fact that can be demonstrated by the furor caused after announcing his return to the stage for this 2023.
In fact, the effect of RBD’s reunion has been consolidated in other countries and on TikTok, as has been the case for a few years now, some fans in the United States (apparently) have made much of the emotion known after the return of the Mexican group.
@espfeltv Who the same? In which city are they going? #fyp #uses #rbd #I am a rebel #rbdforever #rbdforever #viral
? After Me – RBD & Anahí & Dulce María & Maite Perroni & Christian Chávez
And it is that, as mentioned above, loyalty is one of the most complex aspects to achieve for brands. This is revealed even Harvard Business Reviewwhich indicates that, for brands, attracting a new consumer can be up to 25 times more expensive than retaining those who are already established with the brand.
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