At least 43 percent of Internet users follow some type ofinfluencers.
It is expected that the marketing of influencers grow to be a $16.4 billion industry by 2022.
industry influencers It is currently worth around $13.8 billion.
In today’s world and with the growth that social networks have had, new concepts have emerged such as content creators or even influencers. Given this, more and more stories of these characters are emerging, such as the case of a food influencer who opened a great debate before the digital pulse, for sharing his fee where he charges up to 4,000 Mexican pesos for just promoting restaurants on his TikTok account. .
There are various statistics that reflect the growth of influencers in the world, especially in brand collaborations.
Influencer marketing is an innovative marketing strategy that consists of achieving a series of collaborative links between brands, companies and those people with great visibility and prominence on the internet, known as ‘influencers’.
Statistics from CPI Celebrity Performance highlight how brands that use the image of a celebrity in their advertising campaigns have greater credibility and sympathy among the public. This ultimately translates into a higher probability of purchase by the consumer.
Likewise, data from a study by HypeAuditor details that the evolution of the market value of influencers on Instagram has experienced a growing trend worldwide between 2019 and 2020, and in 2021 it was 5 thousand 869 million euros (around 100 thousand Mexican pesos).
Rate of a food influencer
In the industry of influencers there are a large number of categories that these creators classify the content they make for their audience. One of these are food influencers, who focus on the content generated in restaurants or food dishes.
In this way, food influencers were born in the networks as those people who feel an enormous passion for gastronomy and share their knowledge with their followers and share their experiences in these places.
Recently, the story of one is drawing the attention of the entire digital pulse. This is Roberto Biasetti, a gastronomic influencer who sparked controversy by sharing his fee for posting on his TikTok account, where he has a community of 500,000 followers on his ‘Jale a Comer’ profile.
According to the influencer, he charges up to $250 for sharing a video, generating criticism from Internet users, since they consider that it is excessive for restaurants to pay him for that.
But the rate also created controversy because it has highlighted the importance of transparency in the publications of content creators on TikTok, who can monetize their content and get paid from the social network for having a series of visits.
As well, some users consider that this can be a big problem in the distinction between organic content and paid advertising, because it can lead to confusion and affect the trust of followers who follow you for your recommendations.
@jale_a_comer Thank you very much to all the people who have sent me their support 🫶🏼 #JaleAComer #JaleAComerCR ♬ original sound – Jale A Comer
After the controversy, the influencer explained that his profile was opened during the pandemic, and he started his business offering his services for free, but with his growing popularity, he decided to change his approach and start charging for his videos.
According to the content creator of the ‘Jale a Comer’ account, he has established rates that are adjusted according to the type of business that is promoted in the videos, for which he promised to clarify those that are advertising and stressed that his work must be paid .
This is not the first debate that breaks out in networks about the work or monetization that an influencer receives for generating content for brands in their accounts of millions of followers, and all this despite the momentum and growth that it has had in recent years of influencer marketing.
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