- Index hide
inside the studio “June 2022 Global Consumer Insights Pulse Survey” The main challenges for physical stores were recognized, when generating pedestrian traffic.
Just as there are challenges in line at a bank, there are also challenges around the infrastructure of a venue, as happened recently under the pretext of a Zoé concert.
The challenge in the market through its physical points of sale has been seen with actions with the importance of the physical value of these premises.
A rat appeared in the row of a bank and practically lined up by hiding in the clothes of an account holder who was waiting to enter the branch.
The unexpected action is a reminder of the challenges that exist in foot traffic in physical points of sale and in venues, not only with the case of a rat appearing in a bank line, but also with deadly events in which death has been reported of people who were on their way to a concert, exposing how important both the venue and the sales venue are to the consumer.
Inside of the study “June 2022 Global Consumer Insights Pulse Survey” It is recognized that the main obstacle for physical stores in the world is going to a store is the increase in products when they sell, which at the time the study was carried out was 65 percent.
The challenge for foot traffic
A video with more than 20 million views on TikTok shows the moment when a woman shakes her clothes while she was standing in line at the bank, suddenly something falls from her and when passers-by notice a rat running out of the place, after having momentarily lined up where the woman was.
@va_dy_ #viral #Argentina #world #fyp ♬ original sound – va_dy_
The incident has generated not only reproductions in millions of views, it also reminds us of how important it is for the consumer to find physical points of sale and safe places, otherwise there is no bet from the brands and the meaning of the commercial premises disappears .
Faced with this challenge at points of sale, we also see challenges at venues, as happened a few days ago, when the death of a couple of sisters was recorded, who were on their way to a Zoé concert at El Palacio de los Deportes.
After one of them fell into an uncovered drain, she tried to be rescued by her sister, who also fell, turning an evening concert into a risk due to the infrastructure around a venue.
These types of cases support a very important element around a store and it is the capacity that it has, through the correct infrastructure and the adequate experience before the consumer.
With this series of cases, an element is transcendent in consumption and it is the one that has to do with the way in which the commercial space or the venue is linked with the environment, where the opportunity lies in the brands that understand that the shopping experience does not end. in shop.