CoComelon is the most watched children’s channel in the world on YouTube, with more than 135 million subscribers.
In Mexico it is estimated that a baby uses around 6 diapers a day, a figure that rises to 4 thousand each year.
The parents of a baby a few months old spend
mainly in food, personal care products (nappies and wet wipes) and medical consultations.
Rascal + Friendsthe New Zealand brand of baby products has formed an alliance with moonbug Entertainment (CoComelon), for the launch of its line of diapers.
The brand was created by a mother who was looking for a diaper to meet certain requirements. Rascal + Friends arrived in Mexico in 2020 and since then it has sought to position itself in the Mexican market for baby products.
market of the childcare
It is well known that you drink they need a wide variety of products for their care, so it is not surprising that marketing is very attentive in this sector, since there are certain things that are essential to acquire, such as diapers, formulas or ointments. According to a survey of the PROPHECY, the parents of a baby a few months old spend mainly on food (dairy formula), personal care products (nappies and wet wipes) as well as medical consultations. This expense represents 26 percent of family income.
The sector of the childcare includes a wide range of products ranging from diapers and wipes to safety, transportation and food related items. According to Statista, this industry could be divided into two main categories. The first covers the care market neonatal, which stood above 89 billion dollars in 2021 despite the slowdown in its growth due to the COVID-19 pandemic. The second focuses on the manufacture and marketing of baby food, nutritional formulas, among others, and in this case, revenue reached a record high in 2021 and it is expected that there will be a constant increase that could exceed 381 billion dollars by 2027. .
Rascal + Friends partners with CoComelon for launch
With children’s comfort in mind, a new line of premium self-adjusting diapers has been launched on the market in collaboration with CoComelon. These nappies are the perfect ally for the little ones to stay still during the diaper change or when they begin to learn to go to the bathroom, in the company of their favorite characters. Self-adjusting diapers are designed to move with your child and to last through the night.
Rascal + Friends It has several certifications worldwide, and has decided to create an alliance with CoComelon because it has a great presence in the middle. It is the most viewed children’s brand on YouTube worldwide, with more than 3.3 billion monthly views and more than 135 million subscribers to its channel. This brand has become an influential channel on the main platforms of streaming like Amazon, Spotify, Apple Music, Roku, Netflix and more.
Amelia Watson, Global Marketing Director at Rascal + Friends, spoke about the R+F & CoComelon alliance:
“In the last year, we have become the most liked diaper on TikTok and partnering with the most viewed children’s brand on YouTube will help us bring our premium self-adjusting diapers to more families around the world. We are delighted to launch a limited edition collection, combining
our award-winning products with beloved CoComelon characters to make changing time easier for moms and dads and more fun for little ones,” Watson noted.
The diapers Self-adjusting pads are in high demand in the childcare market, brands like Huggies or bbtips also have their products with this feature.
The alliance between Rascal + Friends and CoComelon to launch a line of diapers is a smart strategy that builds on the great success and popularity of CoComelon with children and families. By partnering with a leading brand in the diaper market like Rascal + Friends, CoComelon is able to expand its market presence and offer its fans trusted products. Such collaboration can be beneficial for both companies and, above all, for consumers who are looking for reliable and fun products for their children.
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