- Index hide
the idea of being grandfluencer allows personalities to deliver weighty content in the market in this segment.
Be grandfluencer it has become strategic, in the generation of content that helps to consolidate strategic tasks in the market.
Queta Lavat He is one of the personalities who, being older adults, have grown in the market of grandfluencerestablishing an important parameter in content management on social networks.
The importance of these personalities has already been measured since 2019, when we saw in a study titled “The State of Influencer Marketing 2019”that there was already one percent of influencers in instagram whose age ranged from 50 to 64 years.
With these established parameters, a series of value references have been configured in the social network market, where the creation of content draws attention for a very important scheme and it is the identification that is achieved in the market through unique personalities.
Queta Lavat, a Mexican grandfluencer
The term of grandfluencers It has become more and more consolidated in the market and now with important examples that show the importance in the market of being able to understand the role that social networks are playing in the communication of people.
@quetalavat I share a nice reflection for today 🤍 #QuetaLavat ♬ original sound – Queta Lavat
Because of this, we see important insights to take into account, such as the one that was identified with the emergence of grandfluencersa compound word of the prefix in English greatused to talk about the elderly and influencerswhich are people with accounts on social networks that bring together from a thousand to more than a million followers.
Once these profiles are defined, personalities such as Queta Lavatactress of the so-called Mexican gold cinema, has stood out for having more than 700,000 followers on social networks (@quetalavat), where she has consolidated a unique content strategy, where she shows how to prepare cod with the detailed recipe for the dish, as well as her anecdotes about the golden cinema, in which she starred in various titles.
Like this actress, we have seen notable cases of personalities who, despite their age, have consolidated a unique job as weighty personalities such as Abuela de Dragones, which has more than 176,000 followers on instagram and where he has narrated his experience in disneyland Paris that preparing food with very specific recipes, which in his case have been the pretext to launch products that have become definitive in the integration with the consumer.
If we see the projections launched in this regard, the fact that there is one percent since 2019 of grandfluencers who have a presence on social media instagram and that in social networks like TikTokMexicans like Queta Lavat have constituted a strong company of influence with which, without a doubt, the role of the elderly in the modern era has been dignified.