- Index hide
Around 516 billion dollars are spent annually on advertising in the world.
The United States is the country with the largest advertising market in the entire global market.
In 2021, the advertising industry in Mexico reached 110 billion pesos.
Today advertising is everywhere, which is why people use any type of strategy to attract the attention of consumers to their small businesses. This is the case of the owner of a restaurant in Spain, who put up a sign in his business complaining about not getting employees, which is why it went viral on networks and stories emerged that branded him a “bad boss.”
It could be said that advertising is everywhere, so the sense of sight is bombarded with advertisements, you walk down the street and see different brands of products, both commercial and non-commercial, and sometimes even political and religious messages.
According to a study executed by eMarketerthis industry spends around 516 billion dollars annually on advertising in the media, with North America being the main focus of investment in the sector, where only The United States is the largest advertising market, with spending topping $240 billion, according to data from Zenith.
The history of the poster
It all started when the owner of “El asador de Guadalmina” put a poster on the door of his restaurant in Marbella, Spain, which went viral on social networks because of the peculiar thing it says and because of the stories that emerged.
“We have been looking for waiters, kitchen helpers and grillers for a year. We pay above the agreement and nobody shows up”.
“We have more than 3 million unemployed receiving the subsidy; 203 thousand people receiving the minimum vital income and an undetermined number of illegal immigrants, receiving a pension and having health care. national shame.” can be read in the controversial poster.
After the announcement published by a person who captured it and uploaded it to his Twitter account, the owner of the business, identified as Jose Eugenio Arias-Nightdress, He was widely repudiated on networks, so much so that the social network suspended his account.
The owner of Asador Guadalmina can’t find waiters who accept his conditions and now he won’t find his Twitter account either. pic.twitter.com/Eo9mk449cl
– Rubén Sánchez (@RubenSanchezTW) August 17, 2022
Given this, many comments accused the businessman of being a “liar” and of treating his employees badly. “I wonder who would want to work for a guy who lies so much?” wrote the user who shared the viral photo.
Likewise, other internists criticized the businessman’s political attitude, by hanging that poster in his business.
“The contempt, hatred, harassment that emanated from this character towards an ideology that was not his is limitless. In part thanks also to an advertisement by the media sewer. If there is someone really to blame for his situation, it is nothing more than himself! ”, He reads in another comment.
People recalled that on one occasion, the owner of the restaurant assured that he could not serve because he had no waiters, for which he received a harsh response from the Andalusian Workers’ Union, in which it would have been exposed how much their employees earn.
“When an employer deceives Social Security and does not contribute what he owes to it, after all, it affects us all,” the union said in part of the message.
The Andalusian Union maintains that Arias-Camisón would have paid its employees 600 dollars (12,000 Mexican pesos) for working 12 hours a day, 6 days a week.
There are many more like this story, such as that of an ice cream parlor in Vigo, Spain that won over consumers thanks to its creative advertising poster.
It is increasingly common to find this type of viral cases on social networks, where it is the consumers and Internet users themselves who expose what in their opinion is not right.
Now read:
These billboards surprise after being designed by AI
Ice cream parlor wins over consumers with the best advertising poster
Unusual poster opens discussion about children at the point of sale