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Puma sponsors Lewis Hamilton’s Mercedes Benz and “Checo” Pérez’s Red Bull in the highest category of motorsport.
Puma was the best rated brand by Profeco, after the development of sports tops.
Puma makes an alliance with Formula 1, to become the official partner of the company specialized in racing in the highest category of motorsport.
Puma is a German company, specialist in manufacturing accessories, clothing and sports shoeswhere its headquarters are located in Herzogenaurach, Germany, which is present in more than 120 countries and is the third largest supplier of sports equipment in the world where it competes in the market with Nike and Adidas.
Founded in 1924 by brothersRudolf Dassler and Adolf “Adi” Dassler, the tennis company started to develop sports products where it has currently become one of the best brands, which sponsors various football, NFL and Formula 1 teams.
The brand’s rival company Pumas is Nike and Adidas, where the firm with the three stripes is the sister company, After belonging to Adolf “Adi” Dassler, who is the brother of Rudolf Dassler, but when both separated, they decided to take different paths to launch their great ideas through their accessories, clothing, tennis shoes and much more.
The logo of Puma was created in 1968, which was inspired by a wild cat which is characterized by its speed, strength and agility, where it causes a great impact for its consumers, however, at first the logo had eyes and a nose, but this was eliminated in 1979.
It should be noted that the brand has not only been linked to sport, as this company has signed the DJ Deadmau5 in late 2011 where they released a series of editions of sneakers and boots with their own logo, which looked extraordinary, while in Mexico they also have the collaboration of Aczino.
In the MX League, Puma sponsors Chivas and Monterrey while in Formula 1 has become the official partner of the company specializing in racing in the highest category of motorsport where Mercedes Benz and Red Bull already had the firm’s agreement to spread their advertising.
Notably Puma will now have a greater influence in each of the Formula races 1, as well as Rolex, which is the brand that invests the most money in this sport, having its advertising in each of the pit stops and departure areas when turning on the green traffic lights.
On the other hand, Puma and Formula 1 reported that their products will be available for the next season of the races in 2024 where they will have the image of each of the riders of the teams to sell tennis shoes, shirts, caps, shorts, gloves and replicas of single-seaters to collect.
“Puma has become the most authentic and credible sports brand in motorsport and has the experience to create the best products for the best drivers and teams in the world, as well as their fans,” commented Arne Freundt, CEO of Puma.
Finally, Puma has had a great presence in sporting events where the brand is very recognized worldwide where it has implemented fashions and has set trends after promoting and disseminating its advertising with its clothing, tennis, accessories and much more.