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In 2020, FIFA received around US$2 million from advertising in its accounts.
Thus, the first elite soccer team that earned millions per sponsors it was Real Madrid.
Since his arrival at the French club, in 2021, Lionel Messi has sold more than a million shirts.
The sports industry is one of the most millionaire in the world, since it constitutes a very broad business that ranges from the sale of food and souvenirs to broadcast rights and sponsorship agreements. The latter was one of the most important for the French soccer team, Paris Saint-Germain Football Club (PSG), which according to recent information from the club, has already broken advertising revenue records thanks to Argentine soccer player Lionel Messi.
According to a study by AT Kearny Consultingthe value of the global sports industry is estimated to reach the 620 billion dollars in the United States. This is because companies working in this sector, both large and small, spend millions of dollars each year developing new and improved products, not only for the benefit of elite athletes, but also for amateurs.
One of these companies that enters millions of dollars a year thanks to the various concepts is FIFA, the highest body that governs football worldwide, and according to their 2020 financial reportthat year registered 5 thousand 125 million dollars, a figure that represents 80 percent of the total budgeted income for the 2019-2022 cycle. In terms of advertising and marketing, FIFA can deposit around 2 million US dollars into your accounts so what demonstrated in his 2021 report.
In this sport according to a Deloitte report, the 20 soccer teams generated income of 8.2 billion euros (equivalent to around one hundred million Mexican pesos), in the 2019/20 season, which is equivalent to 12 percent less than the previous season.
Lionel Messi the golden egg of PSG
This Wednesday it was announced that the soccer player Lionel Messi, continues to be a good investment for the soccer team that has him in its squad, which he demonstrated by helping the Parisian club break advertising revenue records.
The director of PSG Sponsorship, Marc Armstrong, pointed out that since the signing of ‘La Pulga’ the institution has broken the numbers in its income, currently positioning itself in the sum of 700 million euros per year.
Armstrong explained that with all the star footballers that the team has in its squad such as Kylian Mbappé and Neymar, the club’s monetary expectations increased.
“All thanks to Leo. Between him and Mbappé they have been a tremendous monetary reinforcement. Also Neymar, obviously. And the renewal of Mbappé raised expectations. We have certainly seen growth in areas where we could reach deals between 3 to 5 million and now they are between 5 and 8 million, so the impact is considerable, ”he commented.
Entry of ten new sponsor contracts
After becoming the historic player of Barcelona Football Club, to whom he was linked for 20 years of his life, the Argentine Lionel Messi In 2021, he joins the Paris Saint-Germain (PSG) squad, which is owned by the Qatari sheikh, Nasser Al-Khelaïfi, owner of an estate of more than 16 billion dollars.
The arrival of the Argentine in the French capital was reflected in the income from 10 new sponsor contracts for PSG, so as a result of that a growth of 13 percent was recorded in that area alone.
Likewise, this increase in advertising accounts is also due to the fact that Messi, who uses the number “30”, helped the club sell more than a million shirts for the first time, being 60 percent of the income thanks to him.
As if that were not enough, the club continues to bet on positioning its sports brand well throughout the world, and what better strategy than launching its own collection of Non-Fungible Tokens (NFT). Under the name of “Tiger Champs”, in which the players Messi, Mbappé and Neymar stand out, collection where the Parisian team refers to the Year of the Tiger in the Chinese calendar and seeks to combine music, art and football with the colors of PSG.
For his previous team, FC Barcelona, Messi was also a huge income generator. A report prepared by Libertad Digital exposes the view of various specialists where they reveal the income figure that ranges between 250 and 300 million euros per year (around 630 million Mexican pesos).
This is how sports marketing continues to be one of the main muscles of any sport or competition in this sector, since without it the teams or athletes would not be able to make themselves known and even greater generate the amount of money they earn thanks to showing their skills in any discipline of which they are experts.
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