- Index hide3 Companies have pointed out that Instagram is currently one of the main options for advertising outreach.
Companies have pointed out that Instagram is currently one of the main options for advertising outreach.
Currently, positioning strategies for companies have focused on an increasingly digital aspect, due to the great impact that digital conversation has on consumer decision-making, That is why now companies have begun to bet on new innovations that allow them to generate content for social networks autonomously.
Within the new normality, it can be established that just over 63 percent of the world population is actively using social networks, of which at least 4 thousand 700 million have an active profile within one of the social networks, This figure shows the great impact of this technology within the new consumption model.
Aspect that has encouraged companies to invest in digital positioning strategies, such is the impact for firms invest between 20 and 50 percent of their budget just to generate communication in networksThis is due to the return in terms of sales that the brands have experienced within the platforms. In the same way, it has been pointed out that at least 7 out of 10 companies consider that Instagram is the most profitable platform.
Use of platforms and new technologies to generate advertising autonomously
Before continuing, it can be established that marketing automation consists of the use of technology to automate Marketing actions and processes, thereby reducing manual labor and increasing the efficiency of actions, because in this sense Programmatic advertising is a type of online advertising that refers to an automated purchase of audience spaces on the Internet, with which a brand connects with the user through an ad related to him at the right time and place.
Such is the case mentioned by Emplifi, who through Emplifi AI Composer, seeks to generate copies for social networks, with which they intend to help brands increase efficiency on all their social platforms, this through a new tool that is integrated into Emplifi Social Marketing Cloud and is compatible with the OpenAI GPT-3 framework.
“Emplifi leverages AI technology to make it easy for marketers to create relevant and engaging content for their audiences on social media,” said Todd McCaslin, Emplifi’s CTO. “OpenAI GPT-3 APIs have improved software performance and accuracy with iterative query and learn capabilities that speed things up and provide insights to help professionals work smarter.”
For this reason, it can be established that managing an omnichannel approach can require many resources, for companies that seek operational efficiency in all teams and budgets.
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