Having comfortable and durable jeans perhaps one of the basics in anyone’s closet. We are talking about a garment that has evolved over time and that has become the flagship offer of many brands that are now a benchmark in the market. The truth is that being such a common garment, the manufacturing and delivery processes to the final consumer could have been neglected. At least this is what a recent study signed by the Federal Consumer Prosecutor’s Office (Profeco) reveals, which has revealed the best and worst brands of jeans in Mexico.
In this way, the aforementioned body carried out an evaluation of 17 models of men’s jean pants belonging to eight brands.
The mentioned garments were evaluated under different items, among which the information on the label, the type of making of the fabric, the content of the fibers, if they shrunk after the first wash, if the sizes were in accordance with what stood out. they said, its resistance to fading and durability.
In this way, according to the findings of Profeco, the results of this research divided brands into two large universes: those that comply and those that simply do not.
In this sense, we share the list of brands divided into these two large groups:
Those that do not comply
- American Crew: It is a product that is not 100 percent cotton, so it violates the laws of what is the norm.
- Members Mark: Is not a product made 100 percent with cotton as indicated on its label. It was found that .3 percent of its composition is other fabrics.
- Levis’s: The brand registered problems in terms of seams, which according to Profeco are loose and wear easily.
On the other side of the coin, there are some brands that have stood out for having good to very good and good ratings, which means that they have managed to pass the tests with relative ease.
In this way, according to Profeco, the best brands according to the results of its most recent research are:
- OGGI Jeans
- Silver Plate Rocco
- Silverado Forte
Appearing in these listings is a game that naturally affects the reputation of the brands involved with their current and potential customers.
And it is that the consumer with increasing frequency will seek to have fair benefits for each peso invested.
Although this aspect is nothing new, the reality in times of crisis like the one we are now experiencing, the consumer is especially sensitive to the cost-benefit ratio that brands are capable of delivering.
Understanding the consumer in this sense is crucial. Although 36 percent of consumers say that, once the pandemic is over, according to a study by Psyma, they will buy normally when the contingency passes, the reality is that their behavior will show some discrepancies.
The factor that will play a leading role is the feeling of affectation that will translate into a peculiar demand for brands.
From Mindshare highlights that worldwide three out of ten people claim to be “very affected” economically by the effects left by the health crisis.
Sentiment is especially stronger in markets such as India (85 percent), Mexico (79 percent) and Singapore (77 percent).
Given this, it is clear that promotions, accessible prices and all those that highlight the value of the price-benefit formula will be strongly favored.
In fact, from Kantar they indicate that the percentage of people who say they “pay more attention to prices” increased from 59 percent in the early stages of the epidemic to 68 percent at the moment.