- Index hide3 Go Pharma is a consulting agency, marketing and media specializing in the health sector.
To the target you should talk to him directly and specifically.
Every message must be reinforced with an investigation that makes it valid.
Go Pharma is a consulting agency, marketing and media specializing in the health sector.
In the pane of GoPharma The CEO of the brand, a marketing company specialized in the pharmaceutical and health sector, took the floor. Within the panel, the director highlighted the importance of knowing the target and the new approach that should be given to pharmaceutical marketing.
According to its website, Go Pharma is a company dedicated to developing personalized strategies so that its clients can correctly communicate the value of their product or service to achieve their goals and objectives.
We are all Patients and Types of Patients
We are all patients and all types of patients should be covered according to each disease. The type of patients must be correctly identified along with the needs and products that are available. according to the type of patient’s condition.
“It is a very formal industry, very serious and an industry that deals with people, in which we are all patients.”
Change the focus of communication from doctors to patients, since he presents the needs for information, access to better medicines and having access to better trained doctors. Frank ValdezCEO of Go Pharma, highlights that The needs of the consumer (the patient) must be listened to depending on their illness, their consumption habits, etc..
It also recommends that no one should forget to listen to the consumerregardless of the different forms of measurement in Marketing.
The CEO shared several points of work that they have in Go Pharma of what they want to achieve with their patients:
1. The voice of patients must be heard.
To generate insights with specific actions that can be implemented in a strategy.
2. The patient has a Journey
The journey of patients must be focused on your quality of life that can help them have more active patients.
3. More active consumers
consumers who comment and recommend the brand so that other people also try the services.
Pharma Journey Strategy
The CEO of Go Pharma also shared the strategy with which Go Pharma carries out most of its market segmentations.
1. Market Research
2. Validation of the Experts
3. Content Generation
4. Disease awareness
5. Brand Strategy
6. Market Access
7. Patient Support
With information from Javier Zamora.