When a car brand is in a group it is normal for it to contribute part of its income to the global cash. But what has never been seen before is that Porsche paid Volkswagen for not making a model. A report indicates that the sports brand has paid an unknown amount for the first to manufacture its own variant of the Artemis, the electric crossover.
Porsche is the third brand to be involved in the exclusive “Artemis” project. The sports brand shape a trio with Audi and Bentley to develop a true flagship, a model known internally as the ‘Landjet’ and that has a pair of common denominators in the three brands: it will be a crossover and electric high performance. The most luxurious for the British, conceived as a substitute for the Mulsanne and the most sporty for the German brand, while at an intermediate point will be the one qualified as the replacement of the Audi A8, and the first to arrive of the three.
However, there has been an unprecedented situation in the industry, in view of a report from a German medium. And, according to this source, Porsche would have paid Volkswagen a generous sum to have its ‘Landjet’ manufactured at its Leipzig facility, instead of in Hannover. This special situation has factors inherited from the past, since the Wolfsburg brand already manufactured bodies of Porsche models, and other luxury brands, in its facilities and after being painted they were sent back to the matrixes to finalize the assembly.
The future electric CUV from Porsche will be manufactured entirely by the brand
A group synergies decision that Porsche does not want to repeat in any way, much less considering that the manufacture of the luxurious model would be in the hands of the Volkswagen commercial division. The straw that broke the camel’s back in terms of quality, and for which it has resorted to something that Volkswagen likes more than necessary; the money. If their brands already contribute an annual canon that comes out of the particular sales of each manufacturer to the central accounts and then is distributed for reinvestment, this time the Stuttgarters have not walked with nonsense or with useless discussions that only lengthen the situations.
Those responsible for Porsche have the decision made, develop their own Landjet and manufacture it at their facilities, so Volkswagen has received an extra gift from kings. The report speaks of a “small triple-digit number”, completely unknown, but surely enough to make up for the absence of this future electric crossover that the Herbert Diess-led brand will see only from afar. The arguments of the German sports brand are as clear as that point directly to the expansion of the workforce.
But the truth is that Porsche wants the quality standard to be 100% that of the sports brand, without any interference from another brand in the group, despite the fact that the control software will be standard. From the first screw to the last, all created in Leipzig. This is the real question for which they have decided to make the disbursement and take off the ballast, and the corresponding medal – from Volkswagen, which will have nothing to do with the new flagshipto that will crown the Porsche offering, positioned well above the Cayenne in all terms.