MEXICO
Alexander Antonello, head of marketing at Burger King for Latin America, joined Popeyes and from a senior position he will be in charge of the Global VP office for Restaurant Brands. The movement is a reminder of the audacity that exists in the fast food industry, where strategic personnel movements have become critical and not only that, they have been able to maintain a very important value in critical areas such as delivery, so current in these days and that has become an international reference that to this day does not disappoint.
The regional consulting firm for public affairs and strategic communication belonging to the ecosystem of Untold, announced the recent integration of Sergio Sanmiguel to the team of Ágora México, as the new Director of Public Affairs of the Mexico office, this integration adds effort to the leadership exercised by Rogelio Blanco, President and Partner of Ágora México and Alan Luviano, Director of Operations for Mexico, with the intention of allowing growth in terms of performance and development of the team of professionals belonging to the firm.
West Telco and i3-Technologies, announced an agreement through which they will reactivate the continuity of the educational sector in Mexico, which was affected by the Covid-19 pandemic. “This is why the alliance of West Telco and i3-Technologies has the objective of turning classrooms into ‘hybrid teaching studios’ where part of the students are physically present in the classroom and others can follow the lesson from home. Setting up a hybrid classroom is simple and students can easily log in without the need for tools or user accounts,” said Gert Van Erum, CEO of i3 Technologies.
Publicis Groupe Mexico today announced the appointment of John Monroy What new CEO of Leo Burnett Mexico, expanding his responsibilities from his current position as Director of PMX for Publicis Groupe. Horacio Navarro, who held this position, leaves the company to start new professional projects. All these appointments are effective as of January 14.
Movistar has announced the results of the two contests it launched to renew its ecosystem of agencies in order to meet the challenges of the coming years. Wunderman Thompson will be in charge of the creative account, while Accenture Interactive will focus on the digital marketing part and Havas continues to take the baton in the media section of the firm.
COLOMBIA
UltraAir, is the new airline that will take off from February in Colombia. UltraAir As of February, it will become the new actor in the commercial aviation market of the Latin country, as confirmed by the Director of Civil Aeronautics (Aerocivil), Jair Orlando Fajardo.
ARGENTINA
Renault Argentina adheres, together with almost 20 companies from the private transport and mobility sector, to the dissemination campaign launched by the Ministry of Transport, through the Rebuild program, as seeks to raise awareness about care and recommendations when travelingr by the Argentine routes.
U.S
Ford Motor Co. surpassed $100 billion in market value for the first time on Thursday, as more investors bet on the city’s electrification strategy. Automobile manufacturer from Detroit.
ViewSonic Corp., leading global provider of visual solutions, announced the launch of its latest portable monitor, VX1755. Designed for mobile, PC and console gaming, the VX1755 delivers a powerful gaming experience in a compact and portable design.
Google buys Simplify, a startup based in Israel and paid nothing more and nothing less than 500 million dollars (around 440 million euros and about 10 thousand 155 million 875 thousand Mexican pesos) for it.
SPAIN
The startup logistics Trucksters quadruples its turnover and, with this, will set the Netherlands and Italy as its new targets. The Spanish startup dedicated to the logistics sector continues to grow and has closed 2021 with a turnover of more than 5 million euros, which represents an increase of 300 percent compared to 2020.
comes a new unicorn to the Spanish entrepreneurial ecosystem: the startup Spanish TravelPerk It has reached a valuation of one thousand 300 million dollars (around 26 thousand 406 million 640 thousand Mexican pesos) after closing its last investment round in which it obtained 115 million dollars.