Index hide1 The activation of the politician who drinks water and ended up hospitalized is part of the risks in order to take unexpected actions to generate content that achieves interest in social networks.2 There is a study of Sprout Social and Lucid, where it is revealed how to attract an audience as a brand, be it commercial or personal.3 LaPlaca Cohen measured the cultural impact on the consumer, based on which activations take place, such as a vegan who climbed Mount Everest to prove her lifestyle worth.
There is a study of Sprout Social and Lucid, where it is revealed how to attract an audience as a brand, be it commercial or personal.
LaPlaca Cohen measured the cultural impact on the consumer, based on which activations take place, such as a vegan who climbed Mount Everest to prove her lifestyle worth.
A political of the India considered it wise to take Water of a controversial river to demonstrate its potability, however, when baby the liquid falls ill and pays the consequences of a bad strategy.
Punjab Chief Minister openly drinks a glass of polluted water from a ‘holy river’ to prove that water is clean. Now admitted to hospital. pic.twitter.com/MH1OLwUlUw
— Ashok Swain (@ashoswai) July 21, 2022
The event starring Bhagwant Mann reminds us of other controversial activations, such as those carried out at the time by a vegetarian mountaineer who climbed Mount Everest to demonstrate the strength of this diet…and passed away.
Make risky activations in order to demonstrate a point that serves as content either for social networks (to demonstrate that a river in India has drinking water) or to promote a culture (veganism) is part of a study of Obviouslywhich breaks down the type of content that is currently being created on social networks.
There is also a study that Sprout Social and Lucid conducted to figure out how to attract an audience to a brand, while a study by LaPlaca Cohen measured How is the consumer culturally influenced?
Politician, a glass of water and a questionable activation
A risky activation is all that Bhagwant Mann demonstrated, when political of the India He took water from the Kali Bein river to show that it is drinkable, but his pretext to generate content on networks about his audacity ended up hospitalizing him.
The case is similar to that of Maria Strydona vegan woman who took on the challenge of climbing Mt. Everest, to show that people who follow this strict diet are not malnourished or weak. She ended up dead.
The challenge of activations like the one Strydom carried out, to promote a cultural aspect, has been measured by firms like The Cohen Plateto identify the reasons why a consumer is culturally involved in a movement or trend.
The 55 percent He assures that it is because in this way he improves his physical well-being and health; a 56 percent considered that he connects better with his community and a 61 percent He considered that in this way he obtains a deep meaning of his life.
To understand Mann’s activation, drinking water and risking his health with it, in order to make an activation as a politician. SproutSocial Y lucid assure that is part of a phenomenon can be generated engagement with a brand through social networks in which 45 percent of interviewed by the firm seek acceptance with the content they publish and disseminate on various channels. For obviously, this happens mainly in stories of Instagram, 87 percent; TikTok, 24 percent; long videos in IGTV either Youtube, 24 percent; through livestreams, 23 percent.
Doing activations to motivate a movement, such as going to a river and trusting its waters or cultural phenomena, such as adopting a vegan diet, is a challenge that forces us to take into account considerations where it will be vital to study the context, since a good action for networks and a success for the phenomenon that is sought to be promoted with the help of activations converted into content will depend on it.