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Ash Ketchum was for many years a benchmark for Pokémon, a story that escalated in the interest of audiences for demanding audiences.
Like Pokémon’s decision to renew its series with new characters, other franchises have drawn attention for this action, as happened with The Lion King, a Disney film.
Pokémon has become a benchmark in the media market for years, according to exclusive information for Statista subscribers.
Pokémon unveiled new characters and the brand demonstrated how important stories have become today, determined in large part by how the consumer is understood and most importantly, by the income they maintain.
Pokémon, for example, became the most demanded franchise in the market, with revenues of 105 billion dollars, followed by Hello Kitty, with revenues of 84.5 billion dollars; Winnie The Pooh, 80 thousand 300 million dollars and Harry Potter with just 32 thousand million dollars. These cases show us how important stories have become for merchandising.
New characters in Pokemon
liko and Roy are the new characters Pokemonwho will continue to give life to this franchise, which at the time exploded in popularity for telling us the story of Ash Ketchumwho has already become a world champion in the competition to become these strange characters, the plot of his story came to an end. Ash was the object of countless mentions and a highly demanded character at least in merchandising.
Introducing our new protagonists, Liko and Roy, as they set off on an exciting, action-packed journey in the new upcoming animated series! pic.twitter.com/wPQSxLD91C
—Pokemon (@Pokemon) March 3, 2023
Lake will be a female character and the main protagonist of the new stories, in which she will be accompanied by Roywho is willing to face legends of this discipline, accompanied by the teacher Pokemon Friedewho will be released on April 14 in Japan, with a one-hour special.
Introducing our new protagonists, liko and Royas they embark on an exciting and action-packed journey in the upcoming animated series!” Pokemon when introducing the new characters of his franchise.
Like the story of Pokémon that renews characters to continue being a profitable franchise, we have already seen other cases that stand out in production within the animated segment, because they are plots that continue stories with new characters as happened with “The Lion King II Simba’s Pride”where we see the life of Kiarathe daughter of Simba and Nala.
This second case is an important precedent of what is valuable today in the market and establishes increasingly recognizable patterns of consumption in the industries of what attracts in stories today, obviously developing plots without waste.
With these two cases, the Pokemon and that of The Lion King, content franchises have become a precedent for what is important to the consumer and what no longer has a place in a matter of franchises.
Explaining this as background, it becomes definitive to assume the role that brands increasingly play in the entertainment market, when it comes to stories that manage to define how important consumption is today.
It is with this in mind that we see the vigor in the launches of stories that seek to revive the past with proposals that attract attention in the market, such as those that have to do with the way in which media brands assume new interaction challenges with the audiences through stories.
