The Squid game is the new installment of Netflix that has become a trend in social networks, in a publication where he was promoting the series, PlayStation found a promotional opportunity and subsequently Netflix he answers to compare him with his rival Xbox.
Netflix has recently released his new series called “The Squid Game“, A Korean series that has managed to set a trend since its launch worldwide. This has achieved its success thanks to the curious and violent theme that it handles, where a group of people decide to participate in an extreme competition that at first seems to be childish, however, throughout the series it shows that losing within it can cause death.
Within the series there are 3 symbols that have gained importance among viewers, according to magazine CQ, the circle represents the lowest ranking workers, the triangle for the soldiers who are in charge of maintaining order and the square to represent the decision makers within the story. These symbols have now become the way to refer to the series without the need to name it, achieving its easy positioning in the mind of the consumer.
The account of Twitter official of Netflix Latin America made a publication where it shows the already iconic symbols belonging to its most recent series “The Squid Game” in order to promote it. Shortly after the page of PlayStation Latam saw an opportunity to promote itself, since the previous symbols, in addition to representing The Squid Game, are also the same symbols found in the console button command, so he did not think twice and mentioned that he was missing his iconic X of the controller.
Something is missing here … 😉
– PlayStation Latam (@PlayStation_LA) September 25, 2021
But Netflix refused to sit idly by, so it chose to respond to him and teach him “a lesson” by mentioning that it was not his x that was missing, but that of his Xbox competition.
Something is missing here … 😉
– PlayStation Latam (@PlayStation_LA) September 25, 2021
This response, in addition to winning over the followers, also achieved that Xbox Mexico will be integrated into the conversation and in conjunction with Netflix and PlayStation opened the conversation for a good period of time for users.
They spoke to me? 👀
– Xbox Mexico (@XboxMexico) September 25, 2021
This event manages to reinforce the idea of the importance of companies joining the world of social networks, in addition to having to keep an eye on them. Said participation in the publication by the brands has achieved a shower of interactions between the followers and put them in the conversation. Besides this, PlayStation managed to find an opportunity to make him promotion to your console; despite the fact that in this case Netflix managed to turn the play and benefit XboxThere is no doubt that the three companies managed to position themselves in the minds of consumers and that this strategy manages to improve the browsing experience of users.
It is not the first time Netflix perform this kind of strategies where it integrates other brands and encourages conversation in networks, even with the same competition. In the past, the streaming platform would have been seen directly promoting and inviting users to watch movies on Amazon Prime in order to celebrate Mexican cinema, prompting Cinépolis KLIC to join the conversation as well.
The importance of this type of strategy lies in the fact that companies can take advantage of various opportunities, create conversation, stay present on social networks and within the user’s mind, improving their browsing experience and even promote your brands indirectly, managing to position your brand above others that do not give it due importance.
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