The industry of video game it is constantly evolving and changes are faster every day, so companies must anticipate consumers to diversify their portfolio of services and cover new segments that represent attractive market opportunities.
In recent days, both Nintendo What PlayStation decided to make interesting acquisitions that, although they continue to be linked to the world of gamingare heading towards reaching a more robust audience spectrum that allows them to aspire to a superior media and commercial positioning.
The big N has been made with Dynamo Picturesa CGI animation studio that has worked on multiple video games, including Dark Souls III,Death Stranding, DeracineThe King of Fighters XIV, The Last StoryLost Odyssey, person 5Saint Seiya: The Hades and Yakuza: Kiwamito name a few.
This team was also involved in the development of Project Mwhich served as a starting point for the conception of Metroid: Other Min addition to having created films, series and virtual reality projects related to Capcom franchises, such as Ace Attorney, Megaman Y resident Evil.
A very interesting detail to consider is that Dynamo Pictures will be renamed Nintendo Pictureswhich will allow the production house of The Legend of Zelda, to be able to incorporate better quality cinematics into their games, in addition to venturing into the television or film sector independently, without resorting to an ally such as Illumination Studios to the super mario bros movie
On the other hand, to Sony it was not enough for him to have acquired the Evolution Championship Series (EVO) together with RTS in 2021, but wants to further spread its bet towards esports. In this sense, he has opted to include in his business portfolio Repeat.gg.
The infrastructure of such a platform has been focused on providing online tournaments with rewards to license participants such as Call of Duty WarzoneDota 2, FortniteLeague of Legends, and PUBGso now it will have more financial resources to offer different experiences and enhance its growth around the planet.
With this maneuver, the division chaired by Jim Ryanseeks not only to obtain benefits through competitions in which other systems are also present, such as Xbox, pc, switch and mobile devices, but the main purpose is that PlayStation be seen as the benchmark in this type of event.
As time goes by, we will witness the new actions that will be launched by various companies in the digital leisure to continue offering innovative experiences to consumers, and above all, to generate the expected benefits for their respective shareholders.