- Famous pizzeria launches an attractive strategy: it will pay its customers so that they can pick up their pizzas at the branch.
- This is a promotion that will be in force until May 22 and responds to the lack of delivery men, a situation caused by the effects of the pandemic.
- It is expected that, during the broadcast of the Super Bowl, it will have a more than positive effect among its consumers.
The strategy of a famous pizzeria is attracting the attention of some media, because now it will pay its customers to pick up their pizzas at the branch.
If we talk about fast food restaurant chains, Domino’s Pizza is undoubtedly one of the most popular in various parts of the world and one of the favorites of consumers.
On the other hand, recent years have seen significant growth for the company. A graph of Statistical speaks, precisely, of the annual evolution of the brand value of Domino’s Pizza worldwide between the years 2015 and 2020. In that last year, the American pizzeria chain reached its highest brand value since the beginning of the period, with a value of approximately 10.7 billion US dollars.
These numbers, of course, speak of how the brand has positioned itself in the taste of consumers, who are increasingly looking for home delivery services, mainly motivated by the arrival of the pandemic.
However, one of the many problems that came with the health emergency and its inevitable confinement was the dismissal of millions of people around the world. In fact, in April 2020 alone, a month after the pandemic was decreed worldwide, a loss of 195 million full-time jobs was estimated.
Today, given the imminent advance of the Omicron variant, the situation seems to be further from improving, which is why various authorities have called on the population to continue taking care of themselves, not to go out if not necessary and, above all, take care of the the rest.
Data of Statisticaluntil December 23 of last year, reveal that the number of confirmed cases of the Omicron variant alone was 27,600 worldwide, with the United Kingdom being the place where there are the most reported cases, 17,492.
So, taking into account this problem, in the United States, a pizzeria that, at present, does not seem to have many delivery men, started its creativity and launched a strategy/proposal to its customers.
The strategy consists of offering a tip of three dollars to its clients so that they are the ones who go to pick up their pizzas at the establishment.
However, it should be noted that the three dollars will not be delivered physically, but coupons with that value will be given away for the consumer to spend on future purchases.
The promotion will be valid until May 2022, but it is expected that, during the Super Bowl, which will take place on February 13, it will have a more than positive response from customers.
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