MEXICO
2021 said goodbye with the 5th edition of the eFashion Day of Privalia Mexico, one of the largest marketing and fashion events in the country’s digital ecosystem. Once again, the event took place in a 100% digital format, thus maintaining biosecurity measures for the still current Covid-19 pandemic. However, digitality and distance did not make a dent in the event, rather it was a starting point to discuss the development of the market and consumers in recent years.
pinterest incorporates Laura Corral as director of sales for Latin America. Corral will report to André Loureiro, the general director of Pinterest in Latin America. Before joining Pinterest, with more than 15 years of experience in marketing, sales, and operations, Laura Corral began her career at Google. He was one of the founding members of the Buenos Aires office and worked with digital advertising clients in more than 20 countries in Latin America.
COLOMBIA
Platzi and iNNpulsa they look for ‘startups’ to take them to Silicon Valley. Platzi and iNNpulsa Colombia are looking for the startups with the greatest future in the country, in order to help them obtain seed capital that will allow them to consolidate and enter the most important international accelerators.
ARGENTINA
Free market complained to the Central Bank of Argentina overturn a decision that harms virtual wallets. Mercado Libre filed an administrative appeal with the Central Bank for the monetary authority to reverse the decision, announced on the last business day of 2021, which prevents payment service providers -such as Mercado Pago, for example- from keeping deposits in sight accounts funds of its users that have not been deposited, at the request of the users, in the “investment” option.
U.S
Shutterstock and the American Society Aging launches subsidy for creators who portray old age in a dignified way. According to Shutterstock, only 18% of global marketers have increased the amount of content featuring models 50 and older: still a low number, but 59% of marketers say younger people more accurately represent the world we live in.
IBM acquires Envizi, to help organizations accelerate sustainability initiatives. IBM announced the acquisition of Envizi, a provider of data and analytics software for environmental performance management. This acquisition adds to other investments in AI-powered software, including IBM Maximo asset management, IBM Sterling supply chain and IBM Environmental Intelligence Suite.
SPAIN
Peugeot Spain manages to increase the recall of your ad thanks to Waze. When everything began to return to normal, the roads once again felt the wheels of the cars traveling at full speed and Peugot Spain decided that it was the best time to start marketing its latest model, the New 508 Peugot Sport Engineered. The objective of this launch was to increase the visibility of the dealers, boost navigation towards them and increase the awareness of their brand and their new car model. In addition, I wanted to accurately measure the impact of the marketing efforts put into making this campaign successful.