The future of Microsoft is inspired by Amazon, Google and Facebook and will seek to bring gaming to the whole world. Every detail in this note!
Phil Spencer, the head of Xbox, spoke about the competition Microsoft Gaming and stated that technology companies such as Facebook, Google Y amazon are actually its main competitors and not popular video game industry rivals like Sony (PlayStation), Valve (Steam) or Nintendo. Furthermore, during his interview with Wall Street Journal, spencer He mentioned that developers could “disrupt” the video game industry.
“Nintendo is not going to do anything that will hurt games in the long run because that’s their business.” He said Phil. “Sony is the same, and I trust them… Valve the same.” And added that “When we look at Microsoft’s other big tech competitors, Google has search and Chrome, Amazon has shopping, Facebook has social, all these large-scale consumer businesses.”
Inspired by tech giants, Microsoft will seek to expand video games to all kinds of consumers
With the recent acquisition of Activision-Blizzard, phil spencer confirmed that the company’s internal meetings discussed the competition and its entry into the video game industry. “The discussion that we had internally, where those things are important to those other tech companies because of the number of consumers they reach, gaming can be that for us.”he explained. In closer words, the idea of phil spencer is to use the massive reach of microsoft to bring video games to many more people, in the same way that technology companies like Google, amazon or Facebook they took their respective services all over the world. Will the launch of Gamepass integrated into Smart TVs be part of this plan?
As for how they plan to achieve this goal, Spencer indicated: “We have a unique point of view, which is not that everything has to work on a single device or platform. This was the real turning point for us in looking at gaming as a consumer opportunity that could have a similar impact on Microsoft as some of these other large-scale consumer businesses have on other big tech competitors.”
The acquisition of Activision-Blizzard by microsoft will close in mid-2023, meanwhile the company will continue to work independently.