MEXICO
PepsiCo Joins Sustainability; seeks to eliminate virgin plastic from its packaging by 2030. PepsiCo is looking to join the world of sustainability by having a grand vision for 2030, to eliminate virgin plastic in all its bags of crisps and chips.
IAB Mixx 2022 – This will introduce this year’s edition. The XIV edition of the IAB Mixx Awards was presented with comments from its president, vice president and previews of what we will see in this hybrid edition, which will celebrate not only creativity, but also strategy and results.
Beat bets on experience and announces a new CEO to boost its growth in Latin America. Beat has announced the arrival of its new CEO to drive the growth of the brand in Latin America, Andrew Pinnington.
Wunderman Thompson Mexico recounts your talent strategy. Developing a talent strategy with great results, Wunderman Thompson University was one of the initiatives that this year was consolidated with more than 60 trainings throughout the year, covering relevant topics for high-impact topics such as performance, Adobe, Salesforce, Google , Tik Tok, gender equity, disability, technology, analytics, among others.
Michelob Ultra and GUT launch a sportswear line. Michelob Ultra launches the campaign “Train your fun side” by the hand of GUT Mexico City. Through the film directed by CLIQUA (@cliquamundo), one of the hottest music video directors, and with the song Do It Again by The Chemical Brothers as the commercial’s soundtrack, Michelob Ultra presents a unique sportswear collection.”
Subway, new official sponsor of INFINITY. INFINITY, leading esports club in Latin America, and subway®, the leading submarine sandwich chain, announced a one-year sponsorship agreement for the 19 Spanish-speaking countries in Latin America.
ARGENTINA
Binance sponsorship in Argentina has a big problem: they forgot about Socios.com. Binance and the Argentine Football Association (AFA) sealed a comprehensive sponsorship agreement on January 24. Actually, they announced it this Monday, because the signing had materialized a few days before.
U.S
These are the Apple releases expected in 2022. Apple launches are the most anticipated by fans and by 2022 the company founded by the late Steve Jobs has new surprises in store.
Star Wars and EA come together to develop these new video games. Electronic Arts (EA) and Lucasfilm Games announced that they came together with the idea of bringing three new Star Wars video games to the gamer world in which Respawn Entertainment, a studio recognized by Apex Legends and in charge, will be Titan Fall.
Youtube joins the NFT trend and explores features for its creators to use. YouTube, the famous video platform announced that it is exploring features for its content creators to take advantage of NFTs.
SPAIN
David Madrid reinforces its creative department to work with Coca Cola Europe and the Danone, YoPro and Alpro brands. The Madrid agency has decided to reinforce itself with two world-class talents: the Spanish Teresa Montenegro, from Wieden + Kennedy Amsterdam, and Andrea Souza, art director of the most creative office of AKQA, Sao Paulo.
CHINA
Evergrande pleads not to sue him until he sees how he pays off his debt. The Chinese holding company Evergrande, hit by serious problems in dealing with a debt of more than 300 billion dollars, formally requested its creditors to grant it “more time” before initiating “radical legal action.”
UNITED KINGDOM
Unilever will lay off 1,500 bosses and managers around the world. Unilever’s marketing strategy calls for the elimination of nearly 1,500 managerial jobs worldwide.
INDIA
India plans to launch its own operating system; Apple in trouble? A proposal sent by the Minister of Electronics and IT States, Rajeev Chandrasekhar, seeks to promote the development of its local operating system to compete with iOS and Android, a fact that would represent a blow to the apple company.