Index hide1 In a projection of Statista Survey Online-Shopping in the US 2018 the value of design in making a purchase decision on an online site was revealed.2 Fortune Business Insights projected the value of the makeup market, one that bases its value on things like color.3 Resorting to elements such as color in design becomes essential to define the communication resources of a product.
In a projection of Statista Survey Online-Shopping in the US 2018 the value of design in making a purchase decision on an online site was revealed.
Fortune Business Insights projected the value of the makeup market, one that bases its value on things like color.
Resorting to elements such as color in design becomes essential to define the communication resources of a product.
2023 already has the color for this one year and it is a sign of how important creativity plays for brands through thinking about elements such as colors, thanks to companies like Pantone They have built an important culture of defining what is coming in image for the next years.
Color is fundamental in graphic coding, so we cannot lose sight of how valuable it becomes to understand consumption around the communication strategy that thinks of basic elements, such as identifying trends and working around them, on everything when it comes to tones.
Another element that we cannot lose sight of in this important design exercise is the one that has to do with the way in which brands are becoming more and more involved with the consumer, especially at a time when important activities have to be carried out in the market, such as those that have to do with the impact that design has on a product through sustainability.
Inside of the study “GlobalWebIndex Flagship Report 2020” it is recognized that a 21 percent of consumers surveyed worldwide would buy a product if they knew it was environmentally friendly.
The role of design in consumption is indisputable and knowing the color of the year 2023 largely determines the trends that we will see for next year, when tremendously valuable resources are expected at the hand of the consumer.
the color of 2023
The Pantone organization has spoken and revealed what it considers to be the color of 2023in an announcement with which this organization establishes lines of what is to come in products, either by design or by key elements in consumption such as the color of makeup and the influence that these will have on the communication of personal brands.
With this announcement, a very clear phenomenon is exposed and it is the one that has to do with the recognition that is made to the red family, where Pantone assures that the color is a mixture between warm and cold tones, recognizing that it is a little tonality. conventional, designed for moments, just as unconventional as they are in the world.
Let’s remember that Pantone releases each December the color that it considers will be the color of the following year, as a way of establishing guidelines by which what is coming in design is anticipated, a key element in the communication strategy of brands and a determining factor, especially when it comes to design. they identify activities that help a product to consolidate in the market and the exercise to understand it is simple, it is about understanding what is worthwhile and discarding what does not help a product when it is released to the market.
A series of elements depend on this exhibition, which help to understand what is worth in consumption, especially at a time when it has become so important to understand what resources help in consumption to renew the exposure achieved.
“Powerful and empowering, it’s a lively red that encourages unrestrained experimentation and self-expression; an electrifying, limitless hue,” Pantone described his product.
An unconventional shade for an unconventional time:
a new vision. Color of the Year 2023: PANTONE 18-1750 Vivid Magenta
— PANTONE (@pantone) December 2, 2022
This action by Pantone to publicize colors that it considers to be a trend is a strategy that has become definitive in consumption, especially at a time when brands are becoming more and more involved in the market and testing resources that play as a reference.
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