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The store specializes in selling Japanese manga and collectible figures from anime such as One Peace, Naruto, and Dragon Ball.
As an advertising strategy for a Panini store, this account showed a route to their store, with a duck as the protagonist. In this way, the store has hit the target in its attempt to capture the attention of its customers.
Panini is a publishing group specialized in manga, comics and collectible albums. The company that was founded in Italy in 1961 has managed to establish its presence in subsidiaries in more than 25 countries.
Under his charge, several of the best-known series by the geek and otaku community are edited, such as Naruto, Dragon Ball, One Peace, Jujutsu Kaisen, My Hero Academia and many more.
Through a route from the Bellas Artes metro, this Panini TikTok account explains how to get to the branch. This route crosses the Palace of Fine Arts and cross the Central Axis until you reach the El Moro churrería. The road continues until you reach República de Uruguay street where the store is located.
But what is special about this tour? The inclusion of the duck known as @chocorrol.a on your Instagram account. This duckling appears in the video wearing a cape from the famous anime Attack on Titans or Shingeki no Kyojinwhose anime awaits the end of its last season.
Likewise, the tour guided by the duckling has managed to hit the target and has meant that, as an element of added value, users have stayed in said video. After that comes the main objective, which is that visit the panini shop.
However, the difference with other route videos could be, believe it or not, that they had the “kawai” duckling as a differentiating element, although another key point could be the location from where the journey begins, since practically any inhabitant of the CDMX knows that location.
This is the Panini video where you can see the duck with a cape:
@paniniuruguay There is no excuse anymore, don’t play dumb, come and visit us!!! 🥰✨ #anime #panini #sleeve #cdmx #finearts #meter #duck #inosuke #fypシ #lentils ♬ Fast-paced shuffle dance EDM – New Air
As a result of this recently gaining popularity video, users applauded this Panini strategy, pointing out that it is one of the best stores located in the center of the city. Mexico City and, of course, they highlighted the presence of the duck, who took the spotlight.
This was what some users commented when they saw the publicity of the place:
This certainly shows that it is not always necessary to spend so much money on advertising. Sometimes all it takes is finding creative ways to grab consumers’ attention.
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