Pandora The season starts with a new collection and its proposals are the most groundbreaking. Very renewed, Pandora ME is relaunched in 2021 with a totally new attitude. Harnessing the power of Generation Z, the new collection is the most daring yet.
The brand is committed to personalization by offering multiple combinations that allow amplifying the unique style of the wearer.
The brand tries to break the rules, and that is why it bets on special pieces such as chunky link bracelets and necklaces, hoop earrings and stackable rings that are fully customizable, thanks to interchangeable connectors and links.
What’s more metals mix and match, and adorned with freshwater cultured pearls, pavé, klein blue, purple, and green enamels are mixed with sterling silver, 14-karat rose gold, and 14-karat rose gold ruthenium, plus metal blends unique ruthenium-plated.
The links are made up of words such as “freedom”, “dream” and “believe”, to allow expressing the values and beliefs of those who wear them. The new mini pendants, which include llamas, a smiley face and a banana, are an ironic version of the love that the digital generation has for the emojis.
All the pieces are perfect to modernize the looks classics like the freshwater cultured pearl bracelet and silver links that can be interchanged and combined. Designs always inspired by the culture of Generation Z.
In textured metal, shiny pavé and metallic enamel, it is part of the rings that can be worn together with the connector, and they can also be placed mini charms pendants and lockets.
Pandora ME is designed for those who are not only concerned with the style of jewelry, but with its meaning, as confirmed by Francesco Terzo and A. Filippo Ficarelli, creative directors of the brand.
The new Pandora ME designs have been created to reflect the identity of their wearer and carry our brand’s DNA and heritage into the future. We see the collection’s endless customization possibilities as a catalyst for self-discovery – it’s about identity, self-expression, and telling your personal story.
The collection is on sale from September 30.
Photos | Pandora