Index hide1 The negative impact of inflation has been seen in aspects of the consumer such as their ability to purchase basic items, according to a study by OppLoans.2 inside the studio “Consumers want it all” It is noted why consumers continue betting on physical spaces to make their purchases.
The negative impact of inflation has been seen in aspects of the consumer such as their ability to purchase basic items, according to a study by OppLoans.
inside the studio “Consumers want it all” It is noted why consumers continue betting on physical spaces to make their purchases.
A Euromonitor study revealed the value of the luxury market in Mexico.
Merca2.0 talked with Raphael Brook, Chief Marketing Officer of the chain of department stores, in the prelude to the inauguration of the new store in the CDMXwhere after the final closure in Coyoacan Centerthe store moved to Mitikah.
The opening of a new retail luxury takes us to see the figures of the study “Consumers want it all”where it is revealed to us that a 50 percent of consumers still prefer physical stores, because they can touch and feel the products; other 47 percent He assured that he could go to buy the products he decided.
Faced with this consumer demand, the value of luxury in Mexico stands at 86 billion dollars, according to figures that euro monitor measured as the value of this market in which a new department store for high-cost products has been opened and the strong man in marketing within Palacio explains to us.
Merca2.0 – What are the insights to design spaces in retail?
Rafael Arroyo – Focusing a lot on the client, asking a lot of questions, we look for a lot of information, what the client wants, what they expect, what they are looking for and on that basis we begin to develop, on the other hand we see what are the world trends that occur outside our border, to see what we can take as inspiration ideas.
Something we know and know is that El Palacio de Hierro is a well-loved and deeply rooted brand among Mexicans, like Mexico’s luxury department store, and for us it is important to keep this brand alive with a very important value.
Merca2.0 – What is the challenge of opening a luxury store in the midst of inflation?
RA – On the one hand, luxury is experiencing a very important moment worldwide, it has been growing and becoming more relevant, with people more interested in being part of this industry. Nowadays luxury is also experiences that make you live the purchase, product or history and everything that means that you would call luxury.
Merca2. 0 – What are the radical changes in luxury retail?
RA – Today we focus on experiences, in spaces that are not made simply for marketing, when you see our spaces they are gastronomic proposals, fashion, for us today the customer is at the center.
History is very important, understanding where we come from with a very important vision of where we want to go.
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