The Oxxo community manager has chosen “meddle” in user talks to promote themselves, achieving effective results.
Unquestionably today, networks are an essential channel for brands to show themselves present in the mind of the digital consumer; according to the study of Digital 2021 According to We Are Social and Hootsuite, approximately 53 percent of the world’s population is on social media, spending an estimated 2 hours and 27 minutes connected daily (depending on country of origin).
The high importance of networks today has meant that, over time, the professional presence of community managers is booming, where they would seek to grow the digital communities of brands on these platforms such as Facebook, Twitter, Instagram, etc., promoting the interaction with their followers, uploading quality content that may be of interest and carrying out different strategies to improve the perception of brands, as well as carrying out different initiatives to offer promotions and, as far as possible, increase sales (although this is not the main task of these professionals).
The Community managers are the main channel between brands and consumers in the digital world, so they must take particular care to interact with users efficiently, depending on the type of follower and the business image they want to provide on networks.
The community manager of Oxxo is constantly showing itself “meddling” and taking advantage of the whim of users in their network conversations, where it sees a clear opportunity to be able to offer them some coupons and encourage them to buy in some of its stores, a fact that, in addition to managing to improve in some way the interaction between the brand and the professional also manages to win over some clients.
Ayyy that Oxxo, I tried it and I really liked the cappuccino🤣🤣
— Bella (@Princesse323) January 18, 2022
Refill??? I’m going for more then!!!!
– Jose Carlos Hemke Madrigal (@CarlosHemke) January 18, 2022
We don’t have that type of Viking, but we do have a Mafer Peanuts coupon that is 2x$25, so you can enjoy Euphoria every Sunday. 😋 Download it now! 👉 https://t.co/oc3TA2OdGE pic.twitter.com/ZLu3zK4RQB
— OXXO Stores (@Tiendas_OXXO) January 18, 2022
We have the coupon for you to jump with happiness 😄 and the party is complete. 🥳 Download it now! 👉 https://t.co/HXNHFgbRim pic.twitter.com/yg6OzK9PB6
— OXXO Stores (@Tiendas_OXXO) January 18, 2022
On this occasion, the community manager has opted for timely integrate into user conversations to promote himself, demonstrating his cash monitoring in the networks and how to take advantage of small publications to do a type of marketing in a smaller caliber.
Currently we can see countless comments about various brands, whether for or against; however, community managers have an opportunity to improve the perception of users with these if they choose to find and take advantage of the same comments from social networks and place them in their favor, generating a type of unpaid advertising.
We have an example of this with the community manager of Librerías Gandhi, who is constantly conversation monitoring around your brand and share the positive experiences users have had with your marketing.
Similarly, the CM of Little Caesars demonstrated the importance of constantly monitoring the networks for possible deficiencies, managing to improve the bad experience that a customer had with their products by choosing to respond in a more “warm” way and leaving the formality aside. .
An effective monitoring in social networks can open a possibility for brands to improve their perception in the mind of the consumer.
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