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A projection made in The Independent identified the hottest countries in the world, based on records that have been recorded historically.
The measure implemented by Oxxo is part of the new activations made by brands in response to the insights that the top is leaving in consumption.
Like Oxxo, other brands have also carried out activism in the midst of difficult circumstances for consumers, such as the lack of water in the state of Nuevo León.
Oxxo joined a special program in Mexicaliwhere the chain will be delivering kits inhabitants who go to stores, with symptoms related to the high temperatures that afflict the inhabitants.
The effect of the heat continues to impact various regions of the country and as a consequence of this climatic phenomenon, which even led to a severe shortage of the vital liquid in the state of Nuevo León, brands have ended up doing activism in the north of the country, as in the case of Oxxo in Mexicali and other brands such as Heineken in Nuevo Leon.
At a global level, the impact of high temperatures on the climate does not improve either. According to one projection of the independent There are already well-identified regions in the world where extreme temperatures are rated as the highest in the world.
The first one reaches 70 degrees and is located in Dash-e Loot, in Iran, with said record registered in 2003. Within AsisiyahLibya, the temperature of 1922 reached the 58 degrees centigrade. In Basra, Iraq, a temperature of 53.9 degrees Celsius in 2016.
Faced with these phenomena, new measures are being dictated by the brands at the time of doing activism and the temperature and its effects on the consumer are a insight to which they are responding.
Oxxo and a special kit service in Mexicali
Oxxo formalized a collaboration with the municipality of Mexicali, to carry out the delivery of kits to people who are victims of the high temperatures in the region. The phenomenon is due to circumstances caused by the heat phenomenon that persists in the north of the country, people in a vulnerable situation, such as migrants, and the lack of knowledge about the importance of hydration, not only with water, but also with the intake of serums. .
The action coordinated the municipal DIF with the Coordination of Promotion and Economic Development, as well as the Secretary of Health of the state, together with Oxxo and Arca Continuous Group.
As part of the program, people who require the kits They go to the stores and can take shelter inside, where they can take only the indicated bottles and a powdered whey, to be able to prepare the drink that helps them hydrate.
So far, six thousand doses of serums and more than two thousand bottles of water have been contemplated.
Appearance of the kits that will be delivered in the selected Oxxo:
They give away water and serum in 10 oxxo’s located in the Historic Center of Mexicali via @@pregonerobaja https://t.co/ePjX9jzaIj
– PregoneroBaja (@pregonerobaja) August 7, 2022
As this action, marks the level of Heineken have implemented campaigns such as the delivery of canned water in the state of Nuevo León, where other brands such as bonafont They have implemented the distribution of water in jugs, with the help of pipes enabled to dispense the liquid.
The activism of brands in times of emergency such as high temperatures that are affecting the health of the consumer, becomes definitive to innovate in communication with facts where the circumstances that are altering the environment of consumers are responded to.
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