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Competition in segments such as convenience stores allows us to understand the value in brand appreciation.
There are increasingly valuable resources on the market that help us understand the consumer.
To understand the consumer in segments such as convenience stores, it is worth taking into account studies such as “De toekomst van de fysieke winkel”.
The competence in stores of convenience is thinking about functionality and now strings like 2Box attract attention in networks, for having bathrooms inside, increasing the intensity in the sales race against chains such as oxxoin the race to win consumers in this segment.
With this in mind, there remains an interesting aspect to consider and that is that if we see studies as “De toekomst van de fysieke winkel”15 percent of consumers said they went to a store because they found an attractive service to visit the store.
“In 2020, Dutch consumers stated that trying on things was one of the main reasons they chose to visit a physical store: about a third of respondents indicated that they visited a physical store to try on or try products,” he noted. Statista when presenting the previous study, exclusively for subscribers of its platform.
an unexpected bathroom
2Box is a chain of convenience stores that competes in the category with Oxxo and on this occasion the famous chain surprised by an unexpected action in its points of sale and that is that in the store that Jhonnyups serves (@jhonnyups, TikTok), the famous ex-boy from Oxxo has now shown that inside the store there are bathrooms for customers.
@jhonnyups Haha fence way to get in and out of a blocked bathroom 😂 #johnnyups #2Box #For you #fyp #zycba ♬ original sound – 👽✨Jhonnyups ✨🛸
“I told them that here in the store where I work there are bathrooms (…) and those who are customers are given tokens if they want to enter the bathroom and they can now go for free,” explained the famous tiktoker with more than 1,500,000 followers.
The action revealed that this chain of stores includes bathrooms for men and women in its branches, as a measure to offer its customers the opportunity to enter them to relieve themselves by paying five pesos to access or consuming in the store, to stay have the right to some tokens with which they can enter for free.
The unexpected action is an interesting precedent of how important communication has become in the market, following very important parameters such as the benefits of consuming at the point of sale.
This inevitably leads to thinking about strategic resources such as those that have to do with the way the market has developed today and establishing increasingly valuable references to take into account, such as those that at the time implemented chains such as Costco or 7 -Eleven, Oxxo itself, by expanding its traditional store models into vehicle gasoline dispensers, so the experience became strategic.
Both cases show how important it has become to understand consumption and, mainly, they allow us to understand the value of brand interaction, following very important guidelines in consumption, where we have seen very important main research activities and mainly thought of rethinking functionality. of a point of sale, considering aspects such as the value that the consumer finds in going to these commercial spaces.
With both cases, an interesting resource remains clear that we cannot lose sight of and it is the clear need in the market to innovate in favor of the consumer, following a very simple scheme and it is the one that has to do with the way in which today they think the results of sale in the market.
To achieve these results, it is essential to understand the consumer and what elements help to identify valuable trends in consumption in the market, to achieve important results, such as foot traffic to points of sale.
