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Currently, Oxxo is the company with the largest number of branches for the collection of remittances in Mexico.
Data from the brand itself reveals that, throughout Mexico, there are more than 17,400 Oxxo stores.
As of today, it is young people between the ages of 16 and 24 who use TikTok the most.
An OXXO employee/cashier managed to win over Internet users after delivering their New Year’s dinner to a “loin”, a fact that reveals the great importance of the social media window for brands.
It is no secret to anyone that social networks are, today, of great importance and relevance in the digital strategies of brands, this because we live in an era dominated by what happens in said scenario and, to tell the truth, the number of Internet users is growing day by day.
Let’s not forget that, Currently, there are close to five billion users on the Internet.of which more than four and a half billion are present on social networks, spaces dominated today by short video platforms.
Within this framework, it is necessary to remember that TikTok has managed to position itself as the preferred social network for the different strategies of brands/companies, given its preference among young Internet users or, in other words, the so-called Generation Z.
And it is that Backlinko data report that, today, it is young people between the ages of 16 and 24 who use TikTok the most, either to navigate, to create content or even as a search engine, surpassing Google.
In this way, it is not surprising that the community of content creators continues to grow considerably as time goes by.
Until April of last year, according to the Creator Report, developed by Linktreeworldwide there were more than 200 million content creators and platforms such as TikTok, Instagram and YouTube are the ones that dominate the field.
OXXO cashier gives New Year’s dinner to “lomito” and conquers Internet users
As is well known, OXXO is one of the most popular brands today. At least, this is what the Bank of Mexico reveals, which, in February 2020, announced that the convenience store chain was the company with the largest number of branches for the collection of remittances in Mexico, with a total of 19,146 establishments.
Now, an interesting phenomenon is occurring on social networks, as a trans employee of the brand is attracting attention for various reasons, showing content about her own transition, among others that have connected quite well with her list of followers.
We are talking about a content creator who has more than 110,000 followers and an accumulated 3.2 million likes among all her videos, giving the brand significant publicity and positioning it as an inclusive company.
Now, in one of her most recent videos, the OXXO cashier shared the New Year’s dinner that she gave to a “loin”, achieving, once again, an important interaction with her audience.
@alinchicaoxxo The Oxxo puppy and his New Year’s dinner #viral #oxxo #spinbyoxxo #toxicclients #clientesoxxo #customers #spin #vivalaspromocionesoxxo #fans #noalatransphobia
The issue of pets (also called “perrhijos” or “gathijos”) is one of the most important in consumer preferences.
Under this framework, a survey carried out by the National Institute of Statistics and Geography (INEGI)points out that 57 out of every 100 Mexican households have at least one pet, with the dog being the most preferred among people.
