The French revolution dictated the beginning of a new stage of thought for the western world; Y For more than twenty years we have witnessed the intervention of a “country brand” and its culture in a leading Mexican company in its segment worldwide.
One idea within another. For movie fans, any excuse is a good excuse. Go to the movies with an agenda, attach to one of the many calendars that overwhelm us the dates and times to eat pigeons, nachos, or one of those sweet drinks with a slight aroma of coffee. The French Film Tour in recent years it has become one of the best waits for the family of moviegoers in this country.
The Cinépolis brand is one of the best recognized brands in Mexico, whether or not you are a movie buff. How to get a brand to cohabit inside another and, above all, how to distinguish the true protagonist? A great success to seek this symbiosis between big brands and others not so big. A week in which the only winner is the spectator, the previous publicity weeks before the exhibition spreads the mood and opens the agenda, yes, the agenda to hide in the seat and why not, allow the palate the “extra-cheese nachos ” wrapped in jalapeno that you pretend to despise on Sundays.
The french cinema tour is one of my favorite brands, with a very simple intention: to make a small part of France known through a small sample of seven films, a good excuse to get out of the ordinary and escape two or three hours of your activity. Choose the time and the movie theater, try to schedule the seven stories of each October, sweeten your sense of hearing with one of the phonetic romance. Of course, having the freedom to go to the movies every day for a week, compete with yourself in silence and once again win the challenge of seeing all the movies. It is not uncommon to find the rooms occupied by couples assembled in a single body, perhaps this film sample simultaneously forges the selfish coexistence of lovers of this art.
In addition to the natural difficulty of the hours and availability of the rooms in the complexes, the apparently infinite offer of the streaming in today’s television, decreases the appetite for those less addicted to the big screen, not to mention the fact that films are shown in so-called “art halls” which segments an audience that is increasingly difficult to amaze.
I must admit that I carry the stigma of being a “super fanatic” and confess that I have a plastic that confirms it, it is one of those little treasures in my battered wallet. I applaud the great success of these virtuous associations of a brand like Cinépolis and the brand of a country, a culture that has been surprising our humanity for centuries with that “always always” revolutionary disruption incubated in those born in Gaul.