Omega is one of the watch brands with the longest history due to the popularity it has achieved.
swagbucks He conducted a study where he revealed why luxury is bought in the world.
Omega has become a benchmark for high-cost watches.
Omega is back with the sale of cheap watches and now he will launch a collection that he titled Mission to Moonshine Gold, where obviously golden elements are expected in the collection that is presented.
swagbucks drove a study where he reported the percentage of consumers who bought luxury products and the reasons for doing so, for which 49 percent considered that they did so for a special occasion and 47 percent said that they did so for the good quality of the products .
“This statistic shows the distribution of consumer reasons driving luxury goods purchases in the United Kingdom (UK) as of March 2019. According to a survey by ProdegeMR, nearly half of UK consumers bought luxury goods on special occasions. This was followed by consumers who believed that luxury items were better quality products. Only 5 percent of those surveyed said they bought luxury items to keep up with friends or family. Statista exclusively for platform subscribers.
Omega’s “cheap” watches
Omega is back in the sale of cheap watches and the action of the brand surprises again, because on this occasion, the well-known luxury brand repeats its collaboration with swatches.
The alliance between these high-priced brands and a premium to sell cheap watches has thought of relaunching the MoonSwatcha product that attracts attention because it is a watch that has been promoted as Mission to Moonshine Gold and that revives the old collection between both brands.
Recall that in 2022, Omega launched a collection with swatches call MoonSwatch And despite the fact that it was not a limited edition, the demand for this festival was such that it ended up becoming a highly desired product, even becoming a pandemonium of purchases.
On that occasion, 11 watches were launched, each with special design features alluding to planets and the Earth’s natural satellite, the Moon. Each of these watches featured materials such as bioceramics, a velcro strap, and a supernova for indices and hands.
The diameter of the watch is 42mm, with a thickness of 13mm and a chronograph similar to the expensive speed masterwhich is relevant since the watches have been assembled in the factories of swatches.
This is not the first time that there has been a collaboration between a luxury brand and a consumer brand, as something similar happened with adidas and gucciwhen the sports company together with the Italian had the idea of launching a special edition of products that carry the prices of the Italian house.
Both cases are important for brands because a collaboration of this type means greater recognition by the consumer, who generally does not have access to the exclusive showcases of luxury brands, so it becomes important to develop better consumer practices. and with them valuable activities in the market, such as activations that allow brands to make themselves known to a consumer, not only in a massive way with an advertising “whisper”, but also with products within reach of their pockets.
Understanding the benefit of collaborations makes the brands behind these activations key personalities that help to better understand consumption and boost what is communicated to motivate it.