The field of health is one of the most competitive and demanding in our country. The clearest example can be seen with the high number of clinics that are opened every day. Therefore, one of the challenges that all doctors face is to distinguish themselves from their colleagues in order to stand out. One way to achieve this is with the help of a medical marketing agency In this way it is easier to succeed in this complex profession.
The pandemic has transformed modern life and one of the consequences is an acceleration of digitization. It is now more evident that the Patients consult Google to find a doctor and go to his office or receive a consultation through the internet. That is why it is essential to have a presence in the virtual media so as not to be at a disadvantage compared to your colleagues.
In this sense, the offer of companies focused on helping medical personnel fulfill their dreams is quite broad. In the past we have already recommended some and in general they all have the same functions. They serve to boost the digital presence of a doctor to gain recognition through the internet. With this, the immediate consequence is to achieve more patients.
Helping doctors to succeed through the internet
Therefore, this time we are going to focus on a Mexican medical marketing agency quite young that it is added to the current options. Is about Olter, which began providing its services to doctors on December 10, 2020. In fact, one of its merits is that it was founded in the midst of the pandemic. Despite all the adversities, it has remained afloat to this day.
The founder of the company with residence in the city of Merida in Yucatan is Pablo Tamayo Campos. In an interview for salutary comments that from the beginning the service has only focused on the area of health. He assures that it is a sector that he is passionate about and values his work. Therefore, one of its tasks is to encourage each of its clients so that they can grow.
“Doctors are the ones with whom we connect best when working and just as doctors specialize, we wanted to do the same. That’s why we took this approach to build Olter into a medically focused advertising and marketing agency.”
Types of services offered
On the other hand, the services offered to all health professionals are the following:
- Enterprise image desing.
- Social media marketing.
- Advertising in Google Ads.
- Web design.
Now, one of the main characteristics that the agency manages is to offer a personalized service for each doctor based on their location. In the case of marketing through social networks and advertising in Google Ads, it has the “Doctors Partners” program. It consists of the company committing to only work with one doctor of each specialty per city.
The foregoing means that if you are an Orthopedist in Merida then you will have exclusivity in the contracted service throughout your city. With this, it is guaranteed to provide a unique and exclusive service to medical partners. Another benefit of the strategy is that better results are achieved because competitions are not generated among the clients themselves.
“This applies to small cities, since in large cities like Mexico City we manage a radius of 5 kilometers around your office due to the large volume of people.”
Importance of digital reputation
Another interesting fact that Pablo mentions is that now patients want to know more about the doctor they are going to see. This encompasses both your reputation and the opinions of other people who were treated by the doctor. That’s why it’s not enough have an internet presence but you also need to appear in the first searches and have a good prestige to inspire confidence.
“Generating empathy with potential patients even before they contact you is essential. It greatly influences their perception of a specific doctor and moves them closer to or further away from an office to make a final decision.”
The Olter agency is located in the city of Mérida; however, the services it offers are for doctors from anywhere in the country. With the support of technology, meetings can be held over the Internet to identify the needs of each doctor.
As success stories, some of the medical partners that have been helped to position are the following:
- Dr. Jorge Bárcenas Hernández – Orthopedic Traumatologist.
- Dr. Alejandro Viveros Domínguez – Otorhinolaryngologist.
- Dr. Fernando Amaya – Orthopedic Traumatologist.
- Dr. César Valerio – Pediatric Cardiologist.
- Dr. Jessica Recillas Ducker – Pediatric Gastroenterologist.
- Dr. Cruz González – Pediatric Nephrologist.
Finally, Olter is another Mexican medical marketing agency that you can go to to boost your work as a health professional. If you are interested in knowing his work you can check their website.