• Spotify has started adding videos to its podcast content through the application, Anchor.
  • This initiative opens a new window for podcasters to reach a new audience and, of course, brands.
  • Spotify, so far, with 356 million users between premium and free.

Spotify is determined to make its platform even more powerful, which is why it will now be allowing its podcast creators to add video to their content.

As of today, Spotify is one of the most powerful streaming platforms and the most widely used music service on the internet, with 356 million users.

Since its launch in 2006, until these days, we have seen the way in which the site has evolved to become a very important window of dissemination for musicians, although, yes, its biggest problem is still the payment it offers by reproduction.

In this way, appealing to evolution and adapting to what trends dictate, Spotify has been adding new content to, first, expand its own universe, and, incidentally, to add users and creators.

One of the most recent developments was the inclusion of podcasts, taking into account that these began to have great popularity in recent years, especially in 2020, the year of the pandemic.

The arrival of podcasts on the platform has led to the emergence of new creators, who saw an opportunity to record their content through Anchor, Spotify’s platform for creating podcasts of the company.

Now, everything indicates that the streaming platform wants to continue promoting audio content creators with a new tool that will allow them, among other things, to develop better strategies to attract the attention of brands.

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While Spotify’s strong suit is audio, what the company is now looking for is adding videos to its creators’ podcasts on Anchor.

In accordance with TechCrunchOn the one hand, this tool will be of great help to your podcasters so that they can have a better interaction with their audiences and, of course, in order to develop better ideas.

On the other hand, this opens a new window to advertising so that creators can monetize the episodes of their podcasts through subscriptions, with the podcasters themselves determining their price.

Without a doubt, it is a very useful tool for those creators who have entered the market through the platform. And, as we have seen, podcasts are positioning themselves more and more and, above all, they are gaining more followers.

Since the podcast was launched, in the first decade of the two thousand, it introduced a new means of communication closer between the podcaster and his audience.

What happens with podcasts is that, for many, it is a very subtle content and, in a clean way, free of the invasive advertising that we see every day on different web pages.

In addition, thanks to its close connection with radio, for several of its users it is, in a way, their first approach to what was previously a radio station, although with a wide possibility of generating more and better content.

At the moment, this tool is available for a few users, although it will be added gradually for the rest.

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